Sr Manager, Upstream Marketing, Wound Closure

Corza Medical is dedicated to supporting surgical providers with exceptional products and service. The Senior Manager, Global Upstream Marketing will lead the strategy and development of the wound closure portfolio, focusing on product innovation and lifecycle management while collaborating with various teams to bring solutions to market.

Responsibilities:

• Lead the development of global upstream strategy, including long-term portfolio vision, product roadmap, and line-extension strategy for the wound closure business
• Identify unmet customer needs, emerging clinical trends, and competitive threats through VOC, KOL partnerships, and market research
• Build robust business cases for new product development (NPD), including market sizing, financial modeling, value proposition definition, and commercialization assumptions
• Own strategic inputs into the ACE/PDP process, ensuring upstream deliverables (MRD, PRD, claims strategy, risk assessments, etc.) meet cross-functional requirements
• Partner with R&D to define product requirements, evaluate prototypes, and ensure technologies meet targeted clinical and economic needs
• Drive lifecycle management activities including SKU rationalization, value engineering, and product enhancement initiatives
• Serve as the internal expert on global market trends, competitive offerings, and clinical drivers across key surgical specialties
• Conduct advisory boards, surgeon interviews, field-shadowing, and market research to inform upstream strategy and NPD prioritization
• Maintain competitive claims assessments and define clinical and economic value propositions for new innovations
• Translate insights into opportunity identification, positioning frameworks, and product development recommendations
• Act as upstream lead for global cross-functional product teams, ensuring alignment with R&D, Clinical, RA/QA, Supply Chain, Finance, and regional commercial leaders
• Drive cross-functional decision-making, ensuring upstream milestones are met across program timelines
• Collaborate with RA/QA on claims strategy, regulatory pathways, and risk/benefit assessments
• Partner with Supply Chain and Operations to assess feasibility, cost structure, manufacturing readiness, and long-term scalability
• Support Clinical in designing evidence-generation strategies that strengthen clinical claims and market positioning
• Provide strategic input and early commercialization guidance to downstream teams to ensure successful launch planning and market adoption
• Define segmentation, targeting, and positioning frameworks for new products
• Align global regions (US, EMEA, China) around unified value propositions and commercial readiness requirements
• Ensure upstream insights inform pricing strategy, forecast models, and launch sequencing
• Build strong relationships with KOLs, clinical advisors, and early adopters to support NPD, claims development, and product evaluation
• Lead surgeon labs, prototype evaluations, and field trials to validate product concepts and gather clinical evidence
• Integrate clinical feedback into iterative product development and global strategy

Requirements:

• Bachelor's degree in Marketing, Business, Engineering, Life Sciences, or related field; MBA preferred
• 7+ years of experience in upstream or strategic product marketing within medical devices or healthcare
• Strong understanding of surgical workflows, wound closure technologies, and clinical evaluation processes
• Demonstrated ability to lead cross-functional teams and influence without authority
• Proven track record of developing business cases, leading NPD programs, and shaping portfolio strategy
• Strong analytical, financial modeling, and strategic thinking skills
• Excellent communication and presentation capabilities with both technical and commercial audiences
• Ability to manage complex projects and competing priorities in a fast-paced environment
• Willingness to travel globally up to 30% for customer research, advisory boards, field visits, and cross-functional meetings