Senior Manager of Integrated Marketing

Milo’s Tea Company is one of the fastest-growing beverage companies in the United States, committed to making a difference in the world. The Senior Manager of Integrated Marketing will lead the planning and execution of integrated marketing campaigns and product launches, ensuring a cohesive strategy that translates consumer insights into effective marketing activation.

Responsibilities:

• Integrated Campaign & Activation Leadership: Leads the planning and execution of integrated marketing campaigns and product launches, ensuring clear translation from brand strategy and consumer insight through activation and conversion across channels
• Activation System & Playbook Development: Develops repeatable activation frameworks, playbooks, and standards that convert Milo’s strengths—taste, authenticity, and fan love—into scalable awareness, household penetration, and velocity, rather than one-off executions
• Integrated Briefing & Messaging Translation: Leads the development of integrated briefs that align business objectives, consumer insights, and creative direction, ensuring cohesion across Creative, Brand Communications, Shopper Marketing, and agency partners
• Agency & Internal Leadership: Serves as the day-to-day strategic lead for integrated agency partners and the internal Integrated Marketing pod, driving clarity, accountability, and seamless collaboration across Creative Services, Brand Communications, Activation, and agency teams
• Modernization of Activation & Advocacy: Evolves sampling, experiential, and advocacy programs in partnership with Social, Influencer, and Omni-Commerce Shopper teams—integrating content, media, retail touchpoints, and in-person experiences into more effective activation models
• Learning, Measurement & Optimization: Establishes a disciplined test-and-learn agenda across channels and activation types, translating results into insights that improve effectiveness, strengthen ROI visibility, and inform future planning
• Team Leadership & Capability Building: Coaches and develops team members toward more proactive, system-oriented ways of working—shifting from reactive execution to scalable, repeatable activation excellence

Requirements:

• Bachelor's degree in business/marketing or a related field
• 10+ years of integrated marketing experience building consumer-facing brands in an in-house or agency capacity, including hybrid in-house/agency Creative teams
• 3+ years managing people directly
• Proven experience in translating consumer insights and brand strategy into bespoke, modern marketing systems and playbooks
• Strong marketing fundamentals and deep understanding of evolving consumer & technology landscape, with demonstrated success in turning marketing investments into business results
• Skilled in cross-functional leadership, collaborating effectively across Insights, Marketing, Creative, Finance, and agency partners to deliver business results
• Excellent strategic thinking, communication, and problem-solving skills, with the ability to thrive in a fast-paced, collaborative environment
• Consumer-Packaged Goods (CPG) industry experience preferred but not required