Senior Manager, Oncology Marketing

BillionToOne is a next-generation molecular diagnostics company on a mission to make powerful, accurate diagnostic tests accessible to everyone. As the Senior Manager, Oncology Marketing, you will develop and execute brand marketing and lead generation strategies to enhance brand awareness and market education.

Responsibilities:

• Develop and execute oncology product brand storytelling, maintaining and adapting the marketing calendar to align with business goals and partnership with corporate and prenatal brand resources
• Partner with cross-functional teams—Product Marketing, Medical Affairs, Genetic Counselors, Legal, and Sales—to create, distribute, and optimize marketing content across digital and print channels
• Plan, execute, and assess tradeshows, webinars, and events in collaboration with the prenatal team, field members, and leadership
• Conceptualize and implement multi-channel marketing campaigns (digital, social media, print) that align with sales objectives and brand identity
• Lead demand generation strategies to drive qualified leads, brand awareness, and sales pipeline growth, ensuring alignment with business goals
• Analyze and report performance metrics for demand generation and marketing operations, driving data-informed strategies and optimizations
• Oversee growth marketing initiatives across channels, including social media, SEO, search, CTV, display, and more, to improve acquisition and retention
• Manage product brand websites, collaborating with Product Marketing to design and update content that supports branding and lead generation
• Develop and manage social media strategies to enhance brand awareness, engagement, and credibility across platforms
• Collaborate across departments to ensure cohesive messaging and unified product brand representation across all initiatives
• Negotiate and manage strategic partnerships, vendor contracts, and marketing technology investments to expand brand visibility and effectiveness
• Establish KPIs, leveraging analytics to measure campaign success, optimize ROI, and guide future marketing initiatives
• Stay informed on digital marketing trends and technologies, integrating innovative tools and strategies to advance audience engagement and conversions
• Manage CRM programs across email, SMS, push notifications, optimizing campaigns to nurture stakeholder relationships
• Execute campaigns hands-on, coordinating with internal teams and external resources to ensure impactful outcomes

Requirements:

• Bachelor's degree in Marketing, Business, or a related field. An MBA would be a plus
• A minimum of 8 years of leadership experience in brand & growth marketing, with a focus on communications, field marketing/sales, demand generation and awareness
• Ideal candidate has experience marketing within the healthcare space, specifically with providers, and collaborating with sales teams
• Experience developing a comprehensive growth marketing strategy, including paid media budgeting/management, developing communications and launching campaigns end to end
• Experience leading the sourcing and deploying of media management platforms and partners, tracking and reporting tools
• Experience, developing and managing multi-touch, omni-channel integrated experiences via web, Email, SMS, and physical
• Excellent analytical skills, with the ability to translate data into actionable insights and strategies
• Strong strategic thinking and planning abilities, with the ability to drive a brand's vision and message
• Strategic mindset, capable of aligning brand marketing initiatives with broader business goals and driving results
• Excellent leadership and team management skills, with a track record of developing high-performing teams
• Exceptional communication and presentation skills
• Ability to analyze market trends and customer behavior to inform marketing strategies
• Proficiency in using marketing software and digital marketing tools
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• A creative and innovative thinker, with a passion for building strong brands
• Passion for delivering exceptional brand experiences and a service-oriented mindset