Area Director of Marketing - Remote / SE Florida Based

Schulte Hospitality Group is seeking a dynamic and results-driven Area Director of Marketing to lead strategic marketing efforts across a portfolio of Hilton Tapestry Collection and DoubleTree resort properties. This role is responsible for crafting and executing integrated marketing strategies that drive brand visibility, direct bookings, market share growth, and owner value.

Responsibilities:

• Develop and lead integrated marketing plans for each property, ensuring alignment with brand standards, commercial objectives, and local market dynamics
• Oversee consistent brand storytelling across all touchpoints, including hotel websites, digital channels, social media, PR, and guest experience initiatives
• Guide the execution of paid media, SEO, CRM, and conversion strategies in partnership with digital agencies and brand teams to maximize direct channel contribution
• Plan and supervise architectural, lifestyle, and experiential photo/video shoots that meet brand guidelines and enhance merchandising and engagement
• Collaborate with PR and social teams to generate earned media, drive awareness, and foster community and guest engagement through compelling content
• Develop and execute seasonal packages, events, and locally resonant activations that generate buzz and support revenue objectives
• Develop relationships with local organizations, cultural partners, and CVBs to enhance community engagement and drive destination demand
• Oversee online reputation and provide communication guidance during issues or crises to protect brand equity
• Prepare monthly updates and quarterly marketing performance reviews and ROI analyses for ownership and corporate leadership
• Continuously evaluate hospitality, travel, and digital marketing trends to identify innovative opportunities for the portfolio
• Concept and execute marquee and on-brand events or partnerships that position the Atlanta hotels as cultural anchors in the community
• Work with property GMs, sales and revenue leaders, and operations teams to ensure marketing initiatives support broader commercial strategies
• Manage external agency partners and vendors to ensure creativity, accountability, and ROI across marketing programs
• Monitor marketing KPIs and analytics dashboards to evaluate impact, optimize spend, and inform continuous improvement
• Oversee budget allocations and cost-sharing across properties using a blended model based on both fixed and variable room count considerations

Requirements:

• Bachelor's degree in Marketing, Communications, Hospitality, or a related field; MBA or advanced degree preferred
• 8–10 years of progressive marketing experience in hospitality, with at least 3–5 years in a regional or multi-property leadership role
• Experience working with branded hotel platforms (Hilton, Marriott, etc.) and strong knowledge of brand standards, tools, and systems
• Proven ability to develop and execute marketing strategies that drive measurable business outcomes
• Strong knowledge of digital marketing, CRM, content development, social media, and public relations
• Exceptional collaboration and communication skills; able to influence across a matrixed organization and partner with both corporate and property-level stakeholders
• Data-driven mindset with the ability to analyze performance metrics and translate insights into action
• Creative thinker with a passion for storytelling, brand building, and hospitality
• MBA or advanced degree