Growth Marketing Specialist

Optimal Blue is a company focused on achieving short-term growth goals through tactical execution. The Growth Marketing Specialist will lead the execution and optimization of growth initiatives across the full marketing funnel, collaborating closely with product, sales, and marketing teams to drive measurable business impact.

Responsibilities:

• Plan, launch, and optimize multi-channel marketing campaigns that support short-term growth goals
• Manage and execute growth-focused webinars and virtual events, applying best practices to maximize engagement and conversion
• Develop and distribute growth-oriented content across channels to drive engagement and opportunity conversion
• Organize and maintain marketing assets for scalable and consistent use across campaigns
• Apply SEO, SEM, and web form strategies to enhance visibility and lead generation
• Strategize, purchase, and optimize paid media aligned with business objectives and budget; analyze performance data to refine tactics
• Leverage organic and paid social media strategies to amplify campaign reach and engagement
• Utilize platforms like Google Analytics, HubSpot, and other automation tools to improve campaign performance
• Design and execute A/B tests to optimize messaging, creative, and conversion rates
• Analyze marketing performance data to uncover insights and inform ongoing strategy

Requirements:

• 3–5+ years of experience in growth marketing, preferably in tech/SaaS or B2B/B2C digital marketing roles
• Proven track record of driving measurable user and revenue growth through multi-channel campaigns
• Hands-on experience with paid acquisition platforms, marketing automation tools, and CRM systems (e.g., HubSpot, Outreach, ZoomInfo)
• Deep understanding of performance marketing, funnel metrics, and conversion optimization
• Comfortable interpreting data and applying insights to improve marketing performance
• Ability to thrive in a collaborative, fast-moving environment with multiple stakeholders
• Strong analytical skills and experience with A/B testing, SEO, SEM, and content marketing
• Ability to develop and execute growth strategies across digital channels (paid, organic, email, content, referrals, etc.)
• Proficiency in managing and optimizing campaigns to drive ROI-positive growth
• Experience partnering with product marketing to activate new growth levers (e.g., onboarding flows, referral programs, in-app messaging)
• Ownership of funnel metrics (CAC, LTV, conversion rates, retention) to guide strategy and performance iteration
• Skilled in using analytics tools (Google Analytics, HubSpot, etc.) to identify growth opportunities
• Collaborative mindset with the ability to work cross-functionally across product, sales, and analytics teams
• Creative problem solver with a bias for action, experimentation, and continuous improvement
• Strong communication and project management skills in a fast-paced, tech-driven environment