Key skills
Go-to-market strategyProduct marketingPayments industry knowledgeAnalytical skillsResearch skillsSales enablementExceptional writingCustomer insightPresentation skillsCollaborationGoSaaSPresentation SkillsSales
About this role
WEX is seeking a customer-obsessed Product Marketing Manager to own the go-to-market strategy for their Corporate Payments solutions. The role involves shaping competitive positioning, driving product adoption, and collaborating with sales and marketing teams to deliver impactful results.
Responsibilities:
- Define and evolve messaging pillars, value propositions, and sales narratives tailored to core and emerging Payments audiences
- Translate technical capabilities, like virtual card integrations and Payment APIs, into compelling stories that resonate
- Use customer and market insights to sharpen our differentiation in the Payments industry
- Lead cross-functional go-to-market efforts for the Embedded Payment portfolio, including new product features and API enhancements
- Build adoption programs that help Payments customers onboard quickly and see value from their first use
- Ensure launches deliver clear, measurable impact in awareness, usage and customer satisfaction
- Build and maintain sales enablement materials, including those targeting technical audiences
- Deliver ongoing updates and competitive insights that empower sales teams to position WEX effectively
- Partner with the broader marketing team on targeted campaigns to drive acquisition and adoption
- Conduct primary and secondary research, including customer interviews and win/loss analysis
- Track industry trends to identify opportunities
- Measure adoption, funnel velocity and win rates to make data-driven recommendations
Requirements:
- 5+ years of relevant work experience, including 2+ years in product marketing or related roles in B2B SaaS, fintech or payments
- Experience building go-to-market strategies, messaging, and enablement content
- Strong analytical and research skills; proven ability to validate assumptions and surface insights
- Exceptional writing and presentation skills
- Experience with marketing to technical audiences
- Bachelor's degree in marketing, business, communications, or related field