Key skills
B2B field marketingevent managementdemand generation planscollaborative partnershipsdata-driven solutionscommunication skillspresentation skillsAIOracleProject ManagementStakeholder ManagementCommunicationPresentation SkillsSales
About this role
NetSuite, part of Oracle, is a leader in AI and cloud solutions, impacting billions of lives. They are seeking a Field Marketing Manager to generate demand, accelerate pipeline, and drive awareness of Oracle solutions in the Communications, Media, and Entertainment market. The role involves collaborating with various teams to create and execute campaign strategies and manage resources effectively.
Responsibilities:
- Campaign Strategy: Own bringing the campaign strategy to life in North America, focusing on live and virtual event planning, execution
- Omni-channel planning and execution: Design omni-channel activation plans and execute across the following channels: digital, social, event, PR, partner alignment and ensuring sales buy-in
- Budget, Resource and ROI tracking: manage budget, measure and optimize program performance against KPIs such as MQL benchmarks, funnel conversion rates, pipeline and revenue, provide recommendations based on key drivers to improve engagement
- Internal stakeholder management: Be an active partner to the field teams, driving buy-in and engagement with marketing plans
- Project management: Manage program calendar, internal communication methods, project management tools and internal stakeholder teams to drive accountability and ownership
Requirements:
- 8+ years experience in B2B field marketing or event management
- 30-40% travel is required
- Proven ability to design demand generation plans and industry-specific campaigns
- Skilled in building and sustaining strong, collaborative partnerships with sales and other diverse stakeholders to drive shared pipeline goals in a fast-changing environment
- Self-starter that can manage complexity and navigate ambiguity by synthesizing data from multiple sources, assessing stakeholder needs, and proposing data-driven solutions to keep programs moving forward with a sense of urgency
- Strong communication, written, and presentation skills with ability to present complex technical ideas in a simple, straightforward manner