Head of Performance Marketing

Doc’s Diesel is seeking a data-driven, growth-obsessed Head of Performance Marketing to own paid acquisition strategy, marketing efficiency, and scalable revenue growth across our DTC and omnichannel ecosystem. This role is responsible for scaling revenue profitably while maintaining disciplined control over CAC, MER, and contribution margin, and will work closely with the Head of Creative and ecommerce team to ensure data-backed insights inform creative strategy and channel expansion.

Responsibilities:

• Own strategy and execution across Meta, Google (Search, Shopping, YouTube), and emerging paid channels
• Manage and optimize $250K+ monthly advertising budget
• Allocate spend dynamically based on performance and incrementality
• Identify and scale new performance channels (Linear TV, TikTok, affiliate, retail media, etc.)
• Own MER, CAC, blended ROAS, LTV, and new customer acquisition targets
• Align marketing spend with contribution margin and profitability goals
• Partner with leadership on revenue forecasting and spend modeling
• Present performance insights and scaling plans to executive team
• Build and maintain a structured creative testing engine in partnership with Head of Creative
• Establish clear testing cadences (creative, landing pages, offers, funnels)
• Continuously improve funnel conversion rates and AOV
• Develop repeatable systems for identifying and scaling winning campaigns
• Build and maintain a “single source of truth” performance dashboard
• Analyze blended vs platform-reported metrics
• Evaluate attribution models and incrementality
• Make decisions based on contribution margin, not vanity metrics
• Provide data-driven insights to creative and ecommerce teams
• Align with inventory and operations to forecast demand
• Lead or manage performance team members and/or agency partners as needed

Requirements:

• 7+ years in DTC ecommerce performance marketing
• Personally managed $250K+ monthly paid media budgets (preferably $500K+)
• Experience scaling physical product brands to $100M+ in annual revenue
• Deep expertise in Meta and Google ecosystems
• Strong understanding of unit economics, contribution margin, and blended performance metrics
• Proven track record building structured testing systems
• Experience in automotive, aftermarket, or enthusiast categories
• High AOV product experience
• Omnichannel experience (Amazon, retail, etc.)
• Experience in high-growth, sub-$50M revenue environments
• Experience building internal performance teams