Senior Marketing Manager B2C Growth & Lead Nurturing

Superior Plus Propane is seeking a results-driven marketing leader to own their North American Residential & Small Commercial lead-generation engine. The role involves designing full-funnel strategies that attract high-value customers, increase conversion, and fuel business growth while leading a talented team.

Responsibilities:

• Build and optimize multi‑channel demand generation campaigns for Residential and Small Commercial audiences
• Own the full lead‑gen and nurture strategy—from targeting to conversion
• Create personalized nurture programs that move prospects to sales‑ready
• Improve funnel performance through testing, insights, and segmentation
• Lead a team across acquisition, content, and marketing operations
• Partner with Inside Sales, Brand, and Marketing Ops to improve lead quality and handoffs
• Present insights, strategy, and recommendations to senior leadership

Requirements:

• 5+ years in B2C/D2C or residential lead generation & nurturing
• 3+ years leading and developing high‑performing teams
• Deep knowledge of segmentation, funnel optimization, and lifecycle marketing
• Proven success driving measurable growth through acquisition strategy
• Strong communicator with experience influencing senior leaders
• Comfortable balancing strategic thinking with hands‑on execution
• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening