Sr Director, Upstream & Global Strategic Marketing

Hydrafacial is a global category-creating company focused on innovative beauty health experiences. The Senior Director of Upstream Global Strategic Marketing will lead a team in developing new products, collaborating with various departments to ensure successful product launches and market strategies.

Responsibilities:

• Lead global product development and portfolio management for products; Develop pricing, margin and portfolio strategy to optimize sales and profit
• Market Opportunity Analysis: Conduct deep-dive research into global market trends, provider needs, treatment areas, and competitor pipelines to identify opportunities for product development and refinement. Leverage customer and consumer insights & market research (global, channel-specific) to shape marketing approach
• GTM Process: Lead global marketing GTM Process, informed by regional inputs, to achieve aligned brand and product priorities. Develop a centralized GTM approach in partnership with Sales and Product counterparts to drive coordinated and high-quality execution
• Voice of Customer (VOC): Lead global VOC initiatives by observing treatments or procedures, conducting provider and advisory board interviews, and hosting Advisory Boards to translate clinical and treatment "pain points" into actionable product requirements
• Product Definition: Author User Need Documents and collaborate with R&D to finalize Product Requirement Documents, ensuring the final design meets both provider and commercial goals
• Business Case Development: Build robust financial models, including NPV (Net Present Value), market sizing (TAM/SAM/SOM), and pricing strategies to justify investment
• Pipeline Strategy: Manage the 3–5 year product roadmap, prioritizing features and projects based on ROI, technical feasibility, and strategic fit
• External Partnerships: Evaluate opportunities and third-party licensing/ partnership deals to accelerate portfolio growth and negotiate contracts
• Clinical/Regulatory Collaboration: Partner with Clinical Affairs to define study endpoints, goals, and overall clinical strategy that will support powerful marketing claims post-launch while refining and delivering clinical date for the products already available
• Commercialization: Work directly with regional marketing, Creative marketing, Digital marketing and sales teams to deliver a comprehensive launch package
• Support brand and product collaborations, including identifying opportunities, scoping potential partners, and building business cases to inform go/no-go
• Gather, share, and apply learnings, and proactively define action steps to address gaps vs. plan
• Actively track, analyze, and share business results, brand health metrics and competitive activity, trends, and implications
• Additional responsibilities may be assigned

Requirements:

• Bachelor's degree and MBA preferred
• 15+ years in the medical device, medtech, health/consumer or aesthetics industry, with at least 10 years specifically in Upstream Marketing or Strategic Marketing
• Has managed, coached and developed a team of direct reports
• Ability to 'speak the language' of engineers and providers alike
• Has been both a core team member and also managed team that drive products from inception developing user needs thru the phase gate process and commercialization
• Has a history of numerous successful launches in the medical device, medical aesthetics or aesthetics space
• Willing to immediately dive in and go the extra mile to learn the medical aesthetic space including Hydrafacial, SkinPen, and all competitive treatments and modalities
• Proficiency in financial modeling and market forecasting
• Exceptional presentation skills; ability to influence senior executives and cross-functional stakeholders without direct authority
• Customer-obsessed mindset with a passion for improving provider and consumer satisfaction and long-term value