PROGRAM MANAGER - MARKETING EVENTS

Cella is seeking a highly organized and data-driven Field Marketing Programs Contractor to lead the execution and operational support of Tier 1 events and regional programs. The successful candidate will manage the full end-to-end event lifecycle, focusing on audience acquisition strategies and performance reporting.

Responsibilities:

• Support planning and execution of Tier 1, regional, and third-party events
• Manage logistics coordination, vendor engagement, registration tracking, and onsite execution support
• Ensure consistent brand experience and operational excellence across activations
• Assist with executive programs, demo staffing coordination, and meeting room management as needed
• Execute targeted audience acquisition strategies, including segmentation and registration campaigns
• Partner with Sales and Field Marketing to support call-down programs and structured follow-up initiatives
• Contribute to standardized campaign toolkits and best practices to drive regional consistency
• Support persona refinement and targeting improvements based on performance data
• Develop and maintain dashboards tracking registration performance, engagement, pipeline generation, and ROI
• Analyze funnel conversion trends and provide actionable insights to optimize marketing performance
• Create stakeholder-ready reports, executive summaries, and post-event analyses
• Support measurement of pipeline acceleration and MDP contribution across programs
• Partner closely with Field Marketing, Sales, Product Marketing, Operations, and Analytics teams
• Provide structured guidance to ensure effective lead follow-up and campaign execution
• Support governance and reporting best practices across AMER programs

Requirements:

• 3-5 Years of experience
• Proven experience leading the full lifecycle of third-party sponsorships and industry engagements, specifically within the Public Sector, Education, or Non-profit verticals. This includes hands-on execution of logistics, procurement, and onsite delivery, as well as providing task-level support for large-scale 'Tier 1' internal events
• Exceptional project management skills with a demonstrated ability to hold cross-functional teams accountable to strict deadlines. You must be adept at using standard templates and processes to manage multi-level communications, track project output, and handle spend tracking (reconciliation and vendor management) without requiring constant oversight
• Ability to navigate CRM platforms to track registration and lead flow. You should be comfortable translating event data into status reports and owning the 'post-event' strategy to ensure lead follow-up is executed and engagement momentum is maintained across Sales and Marketing teams