Senior Performance Marketing Manager

Webflow is building the world’s leading AI-native Digital Experience Platform as a remote-first company. They are seeking a Senior Performance Marketing Manager to lead their paid acquisition efforts, manage a multi-million dollar ad budget, and collaborate with various teams to drive growth and optimize marketing strategies.

Responsibilities:

• Strategically scale paid marketing programs across platforms such as Google Ads, LinkedIn, YouTube, Microsoft Ads, Facebook, Instagram, Quora and more
• Design and execute full-funnel acquisition strategies that maintain healthy unit economics and accelerate user growth
• Identify and pursue opportunities that unlock new growth levers, with a strong focus on leveraging AI and personalization
• Build, manage and optimize high-budget, data-driven paid acquisition campaigns
• Create and prioritize a roadmap of growth experiments aimed at improving ROI and build strategies around driving revenue and MQLs
• Collaborate closely with Creative and Data Science teams to produce new assets and deepen campaign insights
• Monitor, analyze, and report on campaign KPIs, iterating strategy based on performance and business goals

Requirements:

• 5+ years of experience in performance marketing or paid acquisition, preferably in high-growth B2B or SaaS environments
• Managed 10+ million min. in annual paid media spend across multiple platforms with proven impact
• Ability to analyze campaign data, extract insights, and refine campaign strategies
• Bring a growth mindset, are comfortable with ambiguity and love moving fast and learning
• Possess working knowledge of Salesforce, Excel, Google Sheets, HTML, JavaScript, SQL, and/or Python
• Have foundational knowledge of statistical analysis and performance marketing experimentation techniques
• Are fluent in using and evaluating various attribution models to inform marketing decisions
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact