Senior Manager, Alliances Marketing

Rubrik is a leader in the cybersecurity industry, seeking an experienced leader to drive their global Alliances Marketing strategy. The Senior Manager, Alliances Marketing will lead the execution of alliance marketing programs and manage relationships with key partners to accelerate growth and establish best practices.

Responsibilities:

• Define and own the global alliance marketing strategy for priority partners across Cloud, Security, and Technology partner ecosystems, aligning initiatives to corporate revenue and growth objectives
• Establish frameworks, playbooks, and scalable processes to drive consistency and excellence with alliance partners across the entire marketing function
• Cultivate and maintain relationships with key stakeholders at strategic partner organizations, serving as an escalation point and trusted advisor
• Lead executive business reviews with partners, presenting performance metrics, strategic recommendations, and joint business plans
• Drive development of unique go-to-market programs and sales plays that leverage partner technology and routes to market
• Create repeatable, scalable programs including event-in-a-box formats, sales plays and materials, and campaign templates for field and channel execution globally across marketing, alliances and sales
• Partner with product marketing to develop messaging and campaign activations that articulate joint value propositions while collaborating across marketing teams to ensure alliance partners are fully activated and integral to the core of our go-to-market through campaigns, events, digital, channel, and field marketing
• Lead the strategy for major partner conferences, roadshows and flagship co-marketing initiatives
• Directly own and execute the alliance marketing strategy for several priority partners, demonstrating excellence and establishing best practices for the team
• Design and implement sophisticated integrated campaigns, sales plays, and programs that drive new audience acquisition, pipeline generation, and revenue acceleration
• Develop compelling business cases and ROI frameworks for alliance investments
• Establish comprehensive measurement frameworks including pipeline generation and partnership health metrics
• Manage significant marketing budget and partner MDF funds, optimizing investment allocation and demonstrating clear ROI
• Deliver regular performance reporting to executive leadership with strategic insights and recommendations
• Conduct quarterly business reviews and planning workshops with partner leadership teams, identifying opportunities and addressing gaps in strategy or execution
• Drive continuous improvement through data analysis, testing, and optimization of partnership programs
• Lead and mentor a team of alliance marketing professionals, fostering a culture of innovation, accountability, and results
• Provide coaching and career development for team members, establishing clear goals and performance metrics
• Drive cross-functional alignment and collaboration, ensuring your team operates effectively across marketing, sales, and business development organizations
• Establish team processes, rhythms of business, and reporting cadences that drive visibility and accountability

Requirements:

• 10+ years of progressive experience in B2B technology marketing, with significant focus on partner marketing
• 3+ years of people management experience, with demonstrated success building and leading high-performing teams
• Deep expertise working with multiple partner types: cloud providers, technology alliances, and security partners
• Track record of driving measurable business impact through alliance partnerships, including documented pipeline and revenue influence
• Experience managing multi-million dollar budgets and partner funding programs
• Executive presence with demonstrated ability to influence and present to senior leadership audiences both internally and externally
• Strategic thinker with strong business acumen and ability to connect partnership activities to business outcomes
• Ability to develop long-term vision while maintaining focus on execution and results
• Inspires teams, builds talent, and drives accountability through influence and coaching
• Exceptional presentation, writing, and verbal communication skills with ability to tailor messaging for diverse audiences
• Proven ability to lead through influence in complex, matrixed organizations and provide actionable materials and playbooks to cross functional teams to scale success through wide impact
• Willing to lead by example and execute hands-on while building team capability
• Data-driven decision maker who establishes clear metrics and drives continuous improvement
• Self-starter who thrives in ambiguity, takes ownership, and drives innovation
• Ability to understand and articulate complex technical concepts and partnership architectures
• Strong organizational skills with ability to manage multiple high-priority initiatives simultaneously
• Natural collaborator who builds trust and credibility across all organizational levels