Growe is a company that embraces collaboration and innovation. They are seeking a Marketing/Product Analyst to define metrics for Marketing and CRM analytics, analyze data for insights, and enhance marketing performance through effective reporting and collaboration.
Responsibilities:
- Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making
- Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way
- Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline
- Maintain data integrity from various sources, actively challenge and improve existing data flows
- Contribute to the enhancement of accuracy, reliability, and overall data quality
- Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new
- Recommend innovative ideas for optimizing marketing performance and efficiency
- Lead automated reporting for timely and accurate information delivery
Requirements:
- At least 3 years of analytical experience, preferably in B2C marketing analytics
- Understanding of multi-touch attribution mechanisms
- Advanced proficiency in SQL
- Proficiency in Tableau or similar tools
- Solid statistical knowledge and experience in using statistics to analyze complex data
- At least an Intermediate level of English
- Capability to work self-sufficiently
- Attention to detail and strong work ethic
- Proactive and result-oriented mindset
- Familiarity with GIT and Airflow is a plus
- Experience with Python libraries is also a plus