Marketing/Product Analyst

Growe is a company that embraces collaboration and innovation. They are seeking a Marketing/Product Analyst to define metrics for Marketing and CRM analytics, analyze data for insights, and enhance marketing performance through effective reporting and collaboration.

Responsibilities:

• Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making
• Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way
• Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline
• Maintain data integrity from various sources, actively challenge and improve existing data flows
• Contribute to the enhancement of accuracy, reliability, and overall data quality
• Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new
• Recommend innovative ideas for optimizing marketing performance and efficiency
• Lead automated reporting for timely and accurate information delivery

Requirements:

• At least 3 years of analytical experience, preferably in B2C marketing analytics
• Understanding of multi-touch attribution mechanisms
• Advanced proficiency in SQL
• Proficiency in Tableau or similar tools
• Solid statistical knowledge and experience in using statistics to analyze complex data
• At least an Intermediate level of English
• Capability to work self-sufficiently
• Attention to detail and strong work ethic
• Proactive and result-oriented mindset
• Familiarity with GIT and Airflow is a plus
• Experience with Python libraries is also a plus