Key skills
B2B marketing experiencehealthcare marketing experiencevalue proposition developmentGTM systems proficiencystorytelling skillshigh-quality work deliveryclinical outcomes translationPHI/HIPAA understandingcross-functional collaborationGoSalesforceSales
About this role
Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. They are hiring a Head of Product Marketing to own product marketing from strategy through execution, shaping positioning and messaging while driving market awareness and growth.
Responsibilities:
- Own and evolve Leap’s positioning and messaging, ensuring it clearly communicates our value, resonates with target segments, and differentiates us within the employer health ecosystem
- Lead go-to-market planning and execution for new products, features, and commercial initiatives, partnering closely with Sales, Product, Clinical, and Marketing to deliver coordinated, high-impact launch plans
- Develop compelling sales enablement assets—including pitch decks, one-pagers, ROI narratives, and competitive talking points—that accelerate deal velocity and strengthen sales effectiveness
- Deliver actionable market and competitive intelligence to internal teams, translating insights into recommendations that shape sales strategy, pricing and packaging, and the product roadmap
- Build scalable product marketing systems and processes that improve operational efficiency, track impact, and support future team growth and investment
Requirements:
- 4+ years of B2B marketing experience, including 2+ years in healthcare (digital health, benefits, payer/provider, care delivery, or health tech)
- Demonstrated ability to craft and articulate compelling value propositions, with examples of enterprise messaging that drove measurable business impact
- Exceptional storytelling and writing skills, with the ability to adapt tone and narrative across channels, audiences, and formats
- Experience translating clinical outcomes into external materials, with an understanding of PHI/HIPAA requirements and external-validation best practices
- Strong ownership mindset, with the ability to deliver finished, high-quality work in a fast-paced environment
- Proven cross-functional collaborator, able to partner effectively with Sales, Product, Clinical, and other teams to deliver on goals
- Fluency in GTM systems, including Salesforce and at least one marketing automation platform (HubSpot or Marketo)