Field Marketing Manager

Legion Technologies is a remote, mission-driven company focused on transforming hourly jobs into good jobs. They are seeking a Field Marketing Manager to lead and execute marketing strategies that enhance brand awareness and customer engagement through events and collaboration with cross-functional teams.

Responsibilities:

• Develop and execute a comprehensive field marketing events and ABM strategy aligned with the overall marketing goals and pipeline objectives
• Plan, organize, and manage events, such as trade shows, conferences, roadshows, and customer events. Ensure all events are executed flawlessly, on time, and within budget
• Write clear, compelling copy for various marketing channels (email, social media, website, blogs) to promote events and engage target audiences
• Work closely with cross-functional teams, including sales, SDR's, product marketing, and customer success, to ensure event objectives align with broader company goals
• Negotiate contracts and manage relationships with external vendors, agencies, and event partners to ensure high-quality services and cost-effectiveness
• Oversee the budget for field marketing events, ensuring cost-effective allocation of resources and maximum ROI
• Analyze event performance data and provide insights to optimize future events. Develop post-event reports to assess effectiveness against KPIs and ROI
• Ensure consistent brand messaging and positioning across all events. Serve as a brand ambassador at key events, representing the company to external audiences
• Continuously explore and implement new event formats, technologies, and approaches to enhance the impact and efficiency of field marketing events
• Ensure all events comply with relevant regulations and standards and proactively manage risks associated with event planning and execution

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Minimum of 6-8 years of experience in field marketing, event management, or related roles
• Proven ability to manage and execute events of all scales
• Significant attention to details
• Excellent project management and organizational abilities
• Dynamic communicator with great oral and written skills
• Strong negotiation and vendor management capabilities
• Proficiency in data analysis and reporting tools
• Creative problem-solving skills and ability to adapt to changing circumstances
• In-depth understanding of marketing principles and event management best practices
• Experience with SFDC, Marketo
• Willingness to travel up to 40% of the time, including occasional weekends