Sr. Marketing Product Specialist

Massey Ferguson is a trusted partner of farmers for 175 years, offering dependable experiences and value. The Senior Marketing Product Specialist will support the growth of their tractor machinery business by leading corporate training and creating product training materials.

Responsibilities:

• Support the Marketing Team goals through training, VIP events, New Product Introductions, and field activities
• Collaborate with Marketing and Field Product Specialists to design, develop and deliver training programs
• Create, maintain, and manage a library of training materials. Become a Subject Matter Expert for assigned products by demonstrating a high level of agronomic, economic, and product knowledge
• Manage internal loan and demo inventory and budget for Massey Ferguson tractors
• Conduct product benchmarking and communicate test results to field personnel and dealer personnel
• Lead projects to develop new and innovative training aides that drive results

Requirements:

• Bachelor's degree in agriculture, Engineering, Marketing, or Business
• 3-5+ years' experience in sales, marketing, or product development functions within the capital goods industry
• Proficiency with Microsoft Word, Microsoft PowerPoint, and Microsoft Excel
• A high level of mechanical proficiency
• Proficiency with other Microsoft Office applications, PDF Expert
• Proficiency and comfort speaking to and facilitating to a live audience. (Intermediate)
• Proven record of accomplishment of initiative and accountability to achieve time, budget, and quality goals