Digital Marketing Manager

Mastercam is a leader in the manufacturing and machining industry, seeking a strategic and results-driven Digital Marketing Manager to enhance their online presence. The role involves developing and executing digital marketing strategies, managing campaigns, and guiding a team of specialists to drive lead generation and customer engagement.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with business objectives
• Plan, execute, and optimize multi-channel digital campaigns across search, social media, email, and display advertising
• Manage campaign budgets and track ROI to ensure efficient resource allocation
• Manage and direct development work for Mastercam.com and other digital properties
• Collaborate with technical teams to create compelling content that resonates with manufacturing professionals
• Optimize website content and landing pages for search engines and user experience
• Develop SEO strategies to improve organic search visibility for industry-relevant keywords
• Collaborate with marcom team to develop blog content strategy and publishing calendar
• Design and implement lead generation campaigns targeting manufacturing decision-makers across paid and earned/owned channels
• Optimize conversion funnels and landing pages to improve lead quality and quantity
• Develop nurturing campaigns for prospects at different stages of the buyer's journey
• Implement marketing automation workflows to streamline lead management
• Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, HubSpot, and social media analytics
• Provide regular performance reports with actionable insights and recommendations
• Conduct A/B testing on campaigns, content, and landing pages to optimize results
• Track and analyze customer acquisition costs and lifetime value metrics

Requirements:

• Bachelor's degree in marketing or related field
• 5+ years of digital marketing experience, preferably in B2B technology or manufacturing
• 3+ years of management experience
• Proven track record of successful lead generation and campaign management
• Proficiency with WordPress, GA4, HubSpot, SEMRush, Google AdWords, Meta and LinkedIn ad platforms
• Knowledge of B2B sales cycles and decision-making processes in technical industries
• Familiarity with trade publications and industry events in manufacturing
• Strategic thinking with ability to translate business objectives into marketing tactics
• Strong analytical skills and data-driven decision making
• Excellent written and verbal communication skills
• Project management and cross-functional collaboration abilities
• Creative problem-solving and innovative thinking
• Ability to work independently and manage multiple priorities
• Understanding of manufacturing processes, CNC machining, or CAD/CAM software