Integrated Brand Marketing Manager – Retail & Services

CSC Generation is a company focused on innovative retail solutions, and they are seeking an Integrated Brand Marketing Manager for Sur La Table. This role involves developing and executing marketing strategies that enhance customer experiences and drive engagement through retail programs and services.

Responsibilities:

• Develop integrated marketing strategies for retail programs, store-led initiatives, and customer services within enterprise and Hard Goods GTM priorities defined by the Director of Integrated Marketing
• Translate customer behavior, store insights, and service needs into focused strategies that support traffic, engagement, and conversion
• Ensure Retail & Services storytelling reinforces brand consistency while delivering measurable business impact
• Develop and own integrated briefs for Retail & Services initiatives once prioritized through the integrated intake and GTM process, including seasonal programs, service launches, evergreen retail experiences, and in-store storytelling
• Translate Retail, Store Ops, and Services insights into clear, actionable briefs that guide creative and channel execution
• Partner with Creative, Social, PR, Site & Digital, Email & SMS, and Store Ops to align messaging, timing, and execution
• Ensure Retail & Services initiatives ladder up to broader Hard Goods and brand priorities
• Serve as the primary day-to-day marketing partner to Retail, Store Operations, and Services teams
• Partner with the Director of Integrated Marketing to ensure Retail & Services needs are surfaced, aligned, and delivered through the integrated GTM plan
• Collaborate with Marketing Ops to align plans with timelines, budgets, capacity, and executional feasibility
• Partner with Creative to ensure retail and service strategies are translated into compelling, platform-appropriate storytelling
• Support quarterly and seasonal GTM planning with a Retail & Services lens
• Support prioritization of initiatives based on customer impact, brand equity, and commercial opportunity, in partnership with the Director of Integrated Marketing
• Ensure retail and services storytelling integrates seamlessly across digital, social, email, and in-store experiences
• Track performance of Retail & Services initiatives in partnership with Marketing Ops
• Use insights to optimize future planning, storytelling, and customer experience design
• Identify opportunities to strengthen alignment between digital storytelling and physical store execution

Requirements:

• 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, retail, or omnichannel organization
• Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes
• Strong experience translating complex business, retail, or service needs into clear integrated briefs that guide creative and channel execution
• Proven ability to partner cross-functionally with Retail, Store Operations, Services, Creative, and Channel teams in a matrixed environment
• Solid understanding of omnichannel marketing, including digital, social, email, and in-store experiences, and how they work together to drive customer engagement
• Experience supporting seasonal or quarterly GTM planning and prioritization processes
• Comfort working within structured planning frameworks, timelines, and prioritization models, in partnership with Marketing Operations
• Strong strategic thinking, communication, and storytelling skills, with the ability to align diverse stakeholders around a shared point of view
• Analytical mindset with experience using performance insights to inform optimization and future planning
• Experience in retail, services, hospitality, or consumer brands preferred