Lifecycle Marketing Manager

CUDDLY is a mission-driven platform focused on helping animal rescues and shelters. They are looking for a full-time Lifecycle Marketing Manager to own and optimize their email marketing program across various audiences, driving revenue and retention through strategic segmentation and campaign execution.

Responsibilities:

• Develop and manage segmentation strategies across donor, subscriber, and DTC audiences
• Build targeted flows (welcome, winback, lapsed donor, post-purchase, subscription churn prevention, etc.)
• Personalize content by behavior, value tier, and engagement
• Partner with leadership on high-value donor segmentation initiatives
• Own weekly campaign calendar
• Write or collaborate on compelling subject lines and content
• Build emails in Klaviyo (or equivalent ESP)
• Ensure flawless QA and deployment
• Optimize deliverability and inbox placement
• Own email channel revenue targets
• Analyze campaign performance (AOV, conversion, retention, speed to 2nd donation, etc.)
• Run A/B tests on subject lines, content, cadence, and segmentation
• Develop dashboards and reporting for leadership
• Work with creative on asset needs
• Partner with product and fundraising teams on key campaign priorities
• Align email messaging with paid media and site promotions

Requirements:

• 3–5+ years experience in email or lifecycle marketing
• Proven revenue ownership in email channel
• Deep experience with segmentation and behavioral targeting
• Experience with Klaviyo or similar ESP
• Strong understanding of email analytics & attribution
• Ability to write clear, compelling, conversion-driven copy
• Experience in DTC, e-commerce, subscription, or nonprofit fundraising
• Experience managing multi-audience lifecycle ecosystems
• Familiarity with retention and churn mitigation strategies
• Advanced data comfort