Partner Marketing Manager

Cisive is a rapidly growing company in the healthcare sector, and they are seeking a Senior Partner Marketing Manager to drive partner marketing programs. This role is responsible for developing strategies, executing joint initiatives, and collaborating across various teams to enhance partner engagement and impact.

Responsibilities:

• Own healthcare partner marketing strategy across ATS/HRIS, GPO, and association partners
• Build annual and quarterly co-marketing plans including joint value propositions and campaign calendars
• Identify growth opportunities across integration partners and channels and translate them into executable plans
• Lead execution of joint initiatives: webinars, events, email campaigns, content syndication, and cross-promotion
• Develop partner assets including one-pagers, solution briefs, case studies, decks, and enablement kits
• Manage integrated partner launches with Product and Partnerships
• Partner with Sales and BDR teams to create partner-specific collateral
• Collaborate with Demand Gen/ABM to build partner-influenced pipeline programs
• Create partner-specific messaging addressing healthcare hiring realities
• Equip partner teams with positioning, talking points, FAQs, and campaign-in-a-box materials
• Enable internal Sales/CS teams to leverage partners in the sales cycle
• Measure partner impact and provide reporting to GTM leadership

Requirements:

• 7–10 years B2B marketing experience with proven GTM impact
• 3–5 years partner marketing experience (alliances, channel, tech partnerships)
• Healthcare industry background
• Experience running integrated campaigns tied to revenue outcomes
• Strong cross-functional leadership skills
• Excellent writing and messaging skills
• Background screening, HR tech, or compliance-adjacent experience
• Experience marketing ATS/HRIS integrations
• Familiarity with GPO and association marketing in healthcare