Lifecycle Marketing Manager

Credible is a marketplace where users can compare personalized rates and quotes from multiple lenders and carriers for loans and insurance. They are seeking a data-driven Lifecycle Marketing Manager to drive user engagement and conversion through lifecycle email campaigns, focusing on strategy, execution, and performance analysis.

Responsibilities:

• Drive the planning, execution, optimization, and reporting of lifecycle email campaigns
• Develop and execute automated lifecycle campaigns, including user-triggered drip series, recurring scheduled sends, transactional communications, and one-time campaigns
• Develop data-driven audience strategies, including targeting frameworks and eligibility logic to improve campaign accuracy and performance
• Write and optimize clear, persuasive email copy tailored to different audience segments, incorporating dynamic content and personalization best practices
• Partner with our Marketing Automation Team for technical execution, including template production, journey builds, audience segmentation, and QA
• Lead A/B and holdout testing across lifecycle campaigns. Analyze performance to identify key drivers of engagement and revenue, translate insights into actionable recommendations, and communicate results to team and leadership stakeholders
• Contribute to recurring lifecycle planning cycles, develop lifecycle strategies (e.g., new communication flows or journey structures), and support the creation of business cases
• Collaborate with Business Intelligence, Product, Engineering, and Legal to align on data needs, content, compliance, and timing
• Research lifecycle strategies and competitor tactics to identify areas for innovation
• Support lifecycle marketing for additional programs, channels, or cross-sell efforts as team needs evolve

Requirements:

• 5–9 years of experience in lifecycle or email marketing in a B2C environment
• Hands-on experience with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud [preferred], Braze, Iterable, or comparable tools) and working with large databases
• Experience modifying basic HTML and using dynamic content
• Strong understanding of segmentation, dynamic content, and email personalization strategies
• Analytical mindset with the ability to interpret campaign performance and apply insights
• Knowledgeable of best email practices, including brand consistency, CAN-SPAM, and deliverability
• Excellent written and verbal communication skills; strong cross-functional collaborator
• Highly detail-oriented and organized; able to manage multiple projects simultaneously
• Bachelor's degree in Marketing, Communications, Economics, or related field—or equivalent experience
• Experience with financial products such as loans or insurance, or working in a FinTech or startup environment
• Familiarity with tools like Looker or Tableau for data visualization
• Basic understanding of SQL
• Exposure to multi-product or multi-vertical lifecycle strategy
• A creative mindset with a test-and-learn approach