Credible is a marketplace where users can compare personalized rates and quotes from multiple lenders and carriers for loans and insurance. They are seeking a data-driven Lifecycle Marketing Manager to drive user engagement and conversion through lifecycle email campaigns, focusing on strategy, execution, and performance analysis.
Responsibilities:
- Drive the planning, execution, optimization, and reporting of lifecycle email campaigns
- Develop and execute automated lifecycle campaigns, including user-triggered drip series, recurring scheduled sends, transactional communications, and one-time campaigns
- Develop data-driven audience strategies, including targeting frameworks and eligibility logic to improve campaign accuracy and performance
- Write and optimize clear, persuasive email copy tailored to different audience segments, incorporating dynamic content and personalization best practices
- Partner with our Marketing Automation Team for technical execution, including template production, journey builds, audience segmentation, and QA
- Lead A/B and holdout testing across lifecycle campaigns. Analyze performance to identify key drivers of engagement and revenue, translate insights into actionable recommendations, and communicate results to team and leadership stakeholders
- Contribute to recurring lifecycle planning cycles, develop lifecycle strategies (e.g., new communication flows or journey structures), and support the creation of business cases
- Collaborate with Business Intelligence, Product, Engineering, and Legal to align on data needs, content, compliance, and timing
- Research lifecycle strategies and competitor tactics to identify areas for innovation
- Support lifecycle marketing for additional programs, channels, or cross-sell efforts as team needs evolve
Requirements:
- 5–9 years of experience in lifecycle or email marketing in a B2C environment
- Hands-on experience with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud [preferred], Braze, Iterable, or comparable tools) and working with large databases
- Experience modifying basic HTML and using dynamic content
- Strong understanding of segmentation, dynamic content, and email personalization strategies
- Analytical mindset with the ability to interpret campaign performance and apply insights
- Knowledgeable of best email practices, including brand consistency, CAN-SPAM, and deliverability
- Excellent written and verbal communication skills; strong cross-functional collaborator
- Highly detail-oriented and organized; able to manage multiple projects simultaneously
- Bachelor's degree in Marketing, Communications, Economics, or related field—or equivalent experience
- Experience with financial products such as loans or insurance, or working in a FinTech or startup environment
- Familiarity with tools like Looker or Tableau for data visualization
- Basic understanding of SQL
- Exposure to multi-product or multi-vertical lifecycle strategy
- A creative mindset with a test-and-learn approach