Product Marketing Manager

phData is a dynamic leader in the modern data stack, partnering with major cloud data platforms to deliver innovative solutions. The Product Marketing Manager will be responsible for developing value propositions, shaping go-to-market strategies, and equipping sales teams with the necessary tools to succeed.

Responsibilities:

• Develop clear, differentiated value propositions, positioning, and messaging for products and solutions
• Translate features into customer outcomes, not buzzwords
• Maintain messaging frameworks that scale across personas, industries, and use cases
• Own GTM plans for new product launches and major releases—from strategy to execution
• Partner with Product, Sales, and Demand Gen to ensure launches land Define target audiences, personas, and use-case prioritization
• Equip Sales with the tools they actually use: pitch decks, talk tracks, battlecards, FAQs, demos, and objection handling
• Train Sales and Practice teams on positioning, competitive differentiation, and how to win
• Be the “voice of reason” when sales asks for everything
• Conduct customer research, win/loss analysis, and market analysis
• Track competitors and keep competitive insights current and usable
• Bring customer and market perspective into product roadmap discussions
• Act as a strategic partner to Product Management, not a downstream order taker
• Align with Demand Gen, Content, Brand, and Partners to ensure consistency and impact
• Drive clarity across teams

Requirements:

• 3-5 years of experience in product marketing (B2B tech or SaaS preferred)
• Proven experience owning GTM strategy and sales enablement
• Prior experience in a professional services, consulting, or services-led organization, partnering closely with delivery/client teams to bring offerings to market
• Experience working closely with Product and Sales teams
• Strong storytelling and messaging instincts—clear beats clever
• Analytical enough to use data, qualitative enough to trust insight
• Comfortable presenting to sales, executives, and cross-functional teams
• Excellent written and verbal communication skills
• Strategic thinker with a bias toward action
• Comfortable with ambiguity and competing priorities
• Knows when to push back and how to do it constructively
• Takes ownership
• Prior experience in data, analytics, or AI domains
• Experience supporting field sales and solution engineering / pre-sales teams
• Experience with win/loss analysis and competitive intelligence programs
• Experience marketing to enterprise buyers and multiple personas (business + technical)