Pure Storage is fundamentally reshaping the data storage industry and is seeking a Regional Partner Marketing Manager to drive growth across their Americas regional partner ecosystem. The role focuses on creating innovative marketing strategies to enhance market presence and deliver measurable ROI through partnerships in the Eastern United States.
Responsibilities:
- Pipeline Acceleration: Design and execute high-impact 'with' and 'through' marketing programs for regional resellers and MSPs that directly fuel the sales funnel and accelerate deal cycles across your specific geography
- Stakeholder Orchestration: Act as the primary marketing liaison for regional stakeholders, aligning partner enablement with demand generation to ensure a unified go-to-market approach between channel and marketing
- Performance & ROI Management: Own the end-to-end measurement of joint initiatives, utilizing data-driven insights and pipeline inspection to optimize contribution, lead quality, and investment return
- Ecosystem Integration: Orchestrate complex regional activities that incorporate Technology Alliances and Global System Integrators (GSIs) into broader partner campaigns to maximize market reach and solution value
- Operational Excellence: Lead the adoption of Pure Storage marketing automation tools among partners and manage regional marketing budgets (MDF) to ensure operational rigor and strategic alignment of every dollar spent
Requirements:
- You possess a deep mastery of the B2B reseller and Managed Services Provider (MSP) landscape, with a proven track record of building integrated marketing campaigns that resonate with diverse partner business models and customer life cycles
- You are an expert at designing end-to-end demand generation programs, possessing the analytical skills to translate marketing activities into tangible business outcomes and measurable pipeline
- You excel at building high-trust relationships across all organizational levels and can effectively articulate complex marketing strategies to both internal partner teams and external partner executives
- You have a disciplined approach to project management and budget oversight, with the ability to navigate marketing automation platforms and CRM tools to drive visibility, accountability, and ROI validation
- You thrive in fast-paced environments, balancing long-term strategic planning with hands-on execution, and are comfortable traveling (up to 20%) to engage directly with partners and stakeholders in the field
- Must be flexible and willing to travel to various locations, including international destinations if needed, to fulfill job responsibilities up to 50% of the time