Key skills
B2B marketing experienceContent marketing experienceCRM systems proficiencyMarketing automation platformsGoogle AnalyticsGoogle AdWordsProject management skillsAI toolsPhotoshopPowerPointWordPressWordExcelcommunication skillsAttention to detailTime management skillsCreativityAIAnalyticsSalesforceCRMProject ManagementCommunicationTime ManagementSales
About this role
Corps Team is a small B2B software company seeking a Part-time Digital Marketing Manager to work 24-30 hours weekly. This hands-on position involves planning and executing marketing programs to drive high-quality leads for the sales team.
Responsibilities:
- Planning and execution of marketing programs to meet demand generation goals and corporate initiatives
- Content creation for website, email/direct mail campaigns, press releases, whitepapers, case studies and social media
- Managing the company’s digital marketing efforts including SEO, PPC and website traffic monitoring
- Execute PR and media relations efforts
- Creative development, working with design vendors, and media buying
- Trade show marketing, including coordinating, scheduling and promotion (roughly 4 or 5 per year)
- Manage the content and marketing calendar for programs and campaigns
- Consistently measure, analyze and report ongoing content performance
Requirements:
- Must currently reside in the United States to be considered
- Strong creativity and communication skills are a must (verbal and written)
- Minimum 3-5 years of B2B marketing and/or content marketing experience preferred
- Independent self-starter with an entrepreneurial outlook
- Attention to detail without losing track of the end goal
- Strong time management, project management, and prioritization skills to work successfully in an environment with competing priorities
- Experience with CRM systems and marketing automation platforms, (i.e. HubSpot, Salesforce with Pardot, Zoho CRM, Zoho MA, ActiveCampaign), Google Analytics, Google AdWords, Photoshop, PowerPoint, WordPress, Word and Excel
- Experience with AI tools in marketing is a plus