ESG Business Development Representative - B2B Saas Startup

Tracera is a VC-backed technology company focused on helping enterprises navigate sustainability, supply chain, and risk challenges. They are seeking a motivated Business Development Representative (BDR) to support pipeline generation and partnership development in the US market, emphasizing strategic outreach and relationship-building. The role involves executing multi-channel outbound strategies, managing CRM, and collaborating with sales and marketing teams to drive revenue growth.

Responsibilities:

• Own and execute a multi-channel outbound strategy across LinkedIn, email, phone, and in-person engagement, with LinkedIn as the primary channel
• Build a personal brand on LinkedIn through consistent, high-quality content that positions Tracera as a thought leader in sustainability and operational insights:
• Publish original posts, commentary on industry trends, and insights relevant to target personas
• Engage meaningfully with prospects’ content to build visibility and trust before initiating direct outreach
• Leverage LinkedIn Sales Navigator for social selling, contact mapping, and strategic account penetration
• Identify and attend relevant industry events, conferences, trade shows, and meetups to build relationships, generate leads, and book meetings
• Develop creative, personalized outreach plays tailored to specific accounts, personas, and buying triggers
• Book 10 meetings per month (with at least 5 qualified into opportunities for Sales) in line with agreed ICP and qualification criteria
• Engage 1,000–1,200 target contacts per month aligned with ICP and account segmentation
• Research and identify industry associations, trade groups, channel partners, and referral networks aligned with Tracera’s ICP
• Conduct outreach to potential partners and industry contacts to generate warm introductions and qualified meetings
• Hand off partner and association relationships to Sales once initial meetings or introductions are established
• Generate net-new qualified sales pipeline and support quarterly revenue targets
• Maintain accurate and up-to-date records in CRM, including:
• Outreach activity and channel (LinkedIn, email, event, partner referral, etc.)
• Meeting notes and qualification details
• Lead and opportunity status
• Partner- and association-sourced interactions
• Ensure strong CRM hygiene and pipeline visibility for reporting and forecasting
• Qualify prospects based on ICP, use case, buying intent, timing, and partnership potential
• Collaborate closely with Sales and Marketing leadership to refine messaging, targeting, outreach sequencing, and event strategy
• Participate in regular pipeline reviews and performance check-ins
• Track and report on KPIs including meetings booked, conversion rates, pipeline generated, and partner-influenced opportunities
• Provide feedback on outreach performance and continuously improve tactics
• Experiment with LinkedIn content strategies, engagement approaches, and creative prospecting methods