Engineering Manager, Marketing Enablement & Technology

Instacart is transforming the grocery industry, providing essential services for customers while creating flexible earning opportunities for Personal Shoppers. They are seeking an Engineering Manager to lead the Paid MarTech team, focusing on building and scaling systems and data infrastructure to enhance Paid Marketing channels.

Responsibilities:

• Lead and develop a team of 9+ engineers across backend, data engineering, and mobile disciplines, providing coaching, feedback, and career development support to help each team member grow and succeed
• Own the technical roadmap for Paid MarTech, balancing priorities across scaling existing systems (backend services, data pipelines, mobile attribution) and building new self-serve tooling that empowers marketing teams
• Drive execution excellence by establishing clear goals, removing blockers, and ensuring the team delivers high-quality work on time while maintaining sustainable pace and healthy team dynamics
• Build and strengthen cross-functional partnerships with Marketing leadership, Product, Analytics, and other engineering teams to align on priorities, gather requirements, and ensure technical solutions drive business impact
• Foster a culture of collaboration, accountability, and continuous improvement through regular 1:1s, team rituals, and creating an inclusive environment where all team members can do their best work
• Partner with Senior Engineering Manager and cross-functional leaders on strategic planning, resource allocation, and organizational initiatives that support MET's mission and Instacart's growth
• Guide technical decision-making across backend (Python, Ruby, APIs), data (SQL, Snowflake, DBT, Airflow), and mobile (iOS, SDK integrations) domains, ensuring architectural consistency and quality standards

Requirements:

• 5–8+ years of software engineering or data engineering experience with strong technical background across backend, data, or mobile domains
• 2+ years of engineering management experience leading teams of 6+ engineers, with demonstrated ability to coach, develop, and retain strong technical talent
• Proven track record of owning technical roadmaps, balancing competing priorities, and delivering measurable business outcomes through team execution
• Experience building strong cross-functional partnerships with non-engineering stakeholders (Marketing, Product, Analytics) and translating business needs into technical solutions
• Demonstrated ability to create inclusive, collaborative team environments where engineers feel supported, challenged, and able to grow in their careers
• Strong communication skills with ability to provide clear, actionable feedback and facilitate difficult conversations with empathy and directness
• Experience managing engineers across multiple technical disciplines (backend, data engineering, mobile) or leading full-stack teams
• Background in marketing technology, ad tech, or growth engineering with deep understanding of paid marketing operations, attribution, and campaign optimization
• Hands-on technical experience with technologies including Python, Ruby, SQL, Snowflake, Airflow, DBT, iOS development, and third-party SDK integrations
• Experience scaling systems and teams in fast-paced, high-growth environments while maintaining engineering quality, team health, and sustainable pace
• Track record of building self-serve tooling or internal platforms that enable non-technical stakeholders to operate independently and increase organizational efficiency
• Strong product sense with ability to identify opportunities for technical innovation that drive significant business impact and competitive advantage
• Experience with agile methodologies, sprint planning, OKR setting, and establishing team rituals that drive execution excellence and cross-functional collaboration