Charles River Laboratories is an early-stage contract research organization focused on supporting drug development and safety assessment. They are seeking a Marketing Manager to lead marketing campaigns for bioanalysis product lines, collaborating with various teams to drive impactful strategies and enhance market visibility.
Responsibilities:
- Develop and manage marketing campaigns specializing in bioanalysis for diverse modalities:
- Promote advanced quantitative mass spectrometry services integrated with gas or liquid chromatography—recognized as one of the most effective methods for detecting drugs and chemicals across industries
- Ensure messaging highlights our ability to deliver precise and sensitive compound detection throughout the development spectrum of:
- Manage Laboratory Sciences and Bioanalysis marketing functions in collaboration with marketing, commercial leaders, and operational business leaders to achieve business performance, maximize value, and identify new opportunities to increase market share
- Collaborate with Strategic Laboratory Sciences, Marketing Operations, Scientific Subject Matter Experts, and Sales to develop and implement strategies, positioning, and marketing plans aligned with annual business priorities
- Analyze market dynamics, sizing, and trends to develop lead generation and nurturing projects that support key marketing initiatives
- Work with business analytics to research market potential and competitive landscape, incorporating insights into marketing program development
- Ensure maximum marketing visibility and value-based promotion
- Develop strategic marketing plans and execute tactical programs to support growth goals for the Laboratory Sciences business
- Maintain high responsiveness to customers and the business development organization
- Build effective relationships within Discovery and Safety Assessment and Laboratory Sciences teams and participate with the commercial leadership team
- Develop relationships with key industry thought leaders and create a network for ad-hoc market feedback and research
- Manage collection and reporting of bioanalysis, marketing, and customer behavior-related data to senior management
- Identify and create synergistic marketing programs that cross product and business unit lines
- Participate in business development and client meetings, conduct voice-of-the-customer interactions, and attend industry conventions/tradeshows
- Stay current on industry trends and best practices
- Perform other related duties as assigned
Requirements:
- Bachelor's Degree (B.A./B.S.) or equivalent in marketing or related discipline
- Five years of related experience in marketing bioanalysis and laboratory support services to the pharmaceutical and biotechnology industry
- A combination of marketing, product management, communications, and business management positions within a technical environment (e.g., biotech, pharmaceutical, medical device company, hospital, or laboratory)