Sales Development Representative

Ray Advertising is a U.S.-based company specializing in performance marketing, health insurance, and e-commerce. They are seeking a high-performing Sales Development Representative to drive growth by identifying and qualifying high-value advertisers and booking qualified meetings to build long-term partnerships.

Responsibilities:

• Drive high-volume outbound activity through cold calling, email outreach, and LinkedIn prospecting
• Identify and qualify potential advertisers aligned with Ray Advertising’s performance marketing services
• Deliver confident, value-driven sales conversations with decision-makers
• Consistently meet or exceed daily, weekly, and monthly outreach KPIs
• Follow approved sales scripts, objection-handling frameworks, and outreach SOPs
• Maintain discipline, consistency, and accuracy in all outbound activities
• Manage early-stage sales pipeline from first contact to qualified meeting
• Schedule qualified appointments for senior sales and management teams
• Ensure a high meeting show rate through proper qualification and preparation
• Maintain consistent follow-up and pipeline momentum
• Ensure smooth handoff of qualified opportunities to closers
• Build trust-based relationships with advertisers using a consultative approach
• Educate prospects on Ray Advertising’s performance-driven value proposition
• Warm leads effectively before transitioning them to senior sales representatives
• Represent the company with professionalism, credibility, and confidence
• Maintain accurate, up-to-date records in CRM systems (HubSpot, Pipedrive, or similar)
• Track all calls, emails, meetings, follow-ups, and pipeline stages
• Ensure transparency and visibility for leadership through proper reporting
• Follow internal documentation standards, workflows, and data hygiene requirements
• Research advertiser needs, market trends, and competitor pricing
• Continuously refine outreach strategies and messaging based on data and feedback
• Share market insights and performance observations with leadership
• Coordinate with internal teams to ensure smooth transition from sales to onboarding
• Support early-stage communication to maintain deal momentum
• Assist with onboarding coordination when required

Requirements:

• 1.5–4 years of experience in Sales Development, Cold Calling, Email Outreach, or Social Selling
• Proven ability to manage high-volume outbound sales activity
• Prior experience in Pay Per Call, Affiliate Marketing, Lead Generation, or Performance Marketing is highly preferred
• Experience selling to U.S.-based advertisers
• Exposure to performance marketing, PPC, lead generation, or affiliate ecosystems
• Experience working in remote, fast-paced sales environments
• Sales training certifications or advanced sales coursework (a plus)