Product Marketing Manager

Augury is a leader in Industrial AI, dedicated to transforming how people and machines work together to enhance human productivity. The Product Marketing Manager will support the planning and execution of go-to-market initiatives, helping to bring new solutions to market and providing competitive insights to drive awareness and customer value.

Responsibilities:

• Support end to end product launches, including GTM planning, messaging updates, training materials, and ongoing readiness
• Conduct customer research and track post launch KPIs to understand feature performance, refine messaging, and identify opportunities for improvement
• Develop safety marketing assets such as slides, one pagers, demo flows, customer stories, and feature deep dives
• Build and maintain a robust competitive intelligence program (including competitor profiles, comparisons, product capabilities, pricing insights, and SWOTs)
• Track competitor announcements, funding, partnerships, leadership moves, and product launches
• Develop differentiated, fact based POVs that help Sales, PMM, and leadership understand where we win and why
• Analyze market trends, emerging technologies, and industrial/manufacturing shifts that impact customer priorities
• Conduct market sizing, segmentation, and analyst landscape analysis
• Partner with PM and Strategy to support long term planning and prioritization
• Run a structured win/loss analysis program to uncover patterns behind why we win, lose, or stall
• Translate insights into recommendations that influence product strategy, messaging, pricing, and sales motions
• Present quarterly findings to cross functional stakeholders
• Create and manage adoption campaigns for product features to drive usage post launch
• Create new and manage existing marketing programs (e.g. sales documentation, product videos, website copy, blog posts, data sheets, white papers, etc.) that articulate the benefits of the product and/or feature
• Partner closely with Product, Sales, RevOps, Customer Success, and Leadership to ensure intelligence flows both ways
• Provide real time competitive insights during deals, RFPs, or high stakes opportunities
• Collaborate with PMM on messaging strategy, positioning, and launch planning
• Support other PMM motions as the business evolves and grows

Requirements:

• 8+ years in product marketing, competitive intelligence, market research, strategy, or similar roles
• Strong organizational and analytical skills with the ability to synthesize complex information into crisp narratives
• Experience conducting qualitative and quantitative market research
• Strong storyteller who can translate analysis into compelling recommendations
• Experience supporting Sales teams and creating competitive collateral
• Highly collaborative, curious, and comfortable working with executives
• Experience in industrial tech, AI, manufacturing, or B2B SaaS is a plus
• Experience managing a win/loss program or working with third party win/loss vendors
• Familiarity with tools such as Klue, Crayon, Statista, SimilarWeb, Crunchbase, or analyst reports
• Ability to facilitate workshops and competitive training sessions