Customer Marketing Manager

Quorum is a fast-growing software company providing workflow software and information services for government affairs professionals. The Customer Marketing Manager will drive customer growth by creating lifecycle journeys to convert customers into multi-product users and manage cross-sell and up-sell campaigns.

Responsibilities:

• Architect multi-channel expansion plays specifically designed for the complex hierarchies of DC-based organizations (Trade Associations, Non-profits, and Government Relations) and state and local government affairs professionals. You will use Marketo and 6sense to target the full "influence map"—ensuring that while a policy analyst uses the tool, the VP of Government Affairs understands the value of the full suite. Focus: Managing the digital "surround-sound" that keeps Quorum top-of-mind during key legislative cycles and budget seasons
• Design the strategic blueprint for high-touch DC activations, including legislative fly-ins, policy roundtables, and executive salons. You will work with the content team to define the editorial theme and content strategy, while the Events Team handles the logistical heavy lifting. Focus: Creating "intellectual capital" (e.g., benchmarking reports or policy-impact sessions) that positions Quorum as a thought leader, giving Sales a reason to multithread into higher-level executive suites
• Identify expansion-ready signals by merging product usage, political calendar, and intent signals. You will use Gong and 6sense to detect when an account faces a new legislative threat or a shift in the political landscape that requires additional Quorum modules (e.g., adding State tracking)
• Equip the AM team with specialized expansion assets. You will move beyond generic one-pagers to create persona-specific collateral (e.g., "The ROI of Quorum for PAC Directors") and talk tracks that resonate with our buyers
• Track and report on how marketing-led initiatives contribute to Net Retention Rate (NRR) and the expansion pipeline. You will A/B test messaging—particularly around how policy-specific language performs compared with general SaaS value props—to maximize conversion rates

Requirements:

• Minimum of 4 years of experience in demand generation or customer marketing roles, specifically within a B2B SaaS environment
• Expert-level experience with Marketo and Salesforce (CRM) is required
• Demonstrated ability to map customer journeys and identify usage-based expansion signals
• Proven ability to manage a pipeline target and report on ROI, lead conversion, and revenue attribution
• Proficiency in English with the ability to communicate effectively with stakeholders in Sales, Product, and Operations
• Ability to work successfully in a fully remote, fast-paced, high-growth environment
• Experience with 6sense, Gong Engage, Pendo, and intent-based marketing tools
• Proven track record of running complex A/B tests across email and in-app channels to optimize conversion