Senior Manager, Product Marketing

Greenway Health is committed to building the future of healthcare technology and fostering an inclusive environment. The Senior Manager of Product Marketing will lead the product marketing team, develop marketing strategies, and manage key campaigns to enhance demand generation and brand awareness for Greenway's products and services.

Responsibilities:

• Leads Product Marketing, messaging, and campaign efforts for a full portfolio of software products and enhancements, including go-to-market and demand-generation strategy development via an understanding of industry factors, buyer personas, and competitive landscape
• Responsible for GTM campaign metric reporting, and ongoing optimization of results
• Manages and directs the Product Marketing Managers on the Product Marketing team, providing support, leadership, and developmental opportunities to each of their team members
• Develops and manages rollout of marketing materials with the support of the Product Marketing team
• Identifies the relevant market-facing positioning of key benefits and value propositions of our products to provide internal sales education and create positive perception and demand in the market
• Leads the development of print and interactive collateral and sales tools to promote the product features, functionality, and value of each of the products including, but not limited to, illustrative thought leadership and competitive messaging
• Provides subject matter expertise relative to our products to contribute to RFPs, pursuit marketing efforts, articles in industry publications, and internal sales training materials
• Partnering with and supporting the sales organization in effective selling and customer engagement
• Driving product launch planning and activation in the market across marketing and other contributing client-facing teams
• Provides subject matter expertise relative to the competitive aspects of our software solutions through partnering with our Market and Competitive Intelligence team and analyzing data. Aids with competitive positioning and targeting of users or prospects of competitive solutions

Requirements:

• High School Diploma/GED
• Bachelor's Degree in Business Management, Marketing or related field or equivalent experience
• Minimum of seven (7) years of marketing experience in a corporate environment
• Solid team leadership experience
• Minimum of five (5) years of healthcare experience, or another related field
• Experience building and managing marketing strategy including customer segmentation, value propositions, key messaging, product positioning, and client-centric story development—including deployment and communication of the strategy throughout the organization
• Excellent leadership and employee development skills in a fast-paced environment
• Experience developing and managing marketing strategies related to the entire product life cycle
• Experience creating and managing integrated marketing campaigns
• Ability to translate product and feature capabilities into value-centric, easily understood messages that can be used across multiple channels
• Ability to communicate product information in a concise and understandable manner that can be used by sales personnel to position the client-centric value of the product
• Ability to engage and interact with Sr. Leaders in Sales, Product Development, Client Service and Support
• Proven experience leading across a complete marketing mix, including specific results in performance marketing
• Effective communication, presentation, and writing skills
• Mastery of Microsoft Office (Word, Excel, PowerPoint)
• Ability to thrive in a fast-paced, ever-changing environment
• Strong work ethic and can-do attitude, along with the ability to work independently
• High emotional intelligence
• Experience managing third-party vendor relationships
• Proven ability to collaborate with, flex to, and support multiple stakeholder groups with competing priorities
• Confidence and poise when presenting to and interacting with executive leadership
• Results-oriented and data-driven personality