Senior Product Marketing Manager

Alloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. The Senior Product Marketing Manager will oversee the go-to-market strategy for Alloy's product assortment, shaping strategies, owning product positioning, and collaborating cross-functionally to launch and optimize products.

Responsibilities:

• Lead end-to-end go-to-market planning for new product launches, from positioning and messaging to channel strategy and launch execution
• Develop compelling value propositions that resonate with consumers while creating supporting materials for our affiliated clinician network
• Create product messaging frameworks, provider enablement materials, and customer-facing content that drive adoption and engagement across the consumer journey
• Design and execute forward-looking consumer research (qualitative and quantitative) to inform product roadmap decisions and business strategy
• Conduct market analysis, competitive intelligence, and segmentation studies to identify opportunities and refine positioning
• Translate research findings into actionable insights that guide product development, pricing, packaging, and marketing strategies
• Partner with R&D to ensure consumer insights and market trends inform product innovation and development priorities
• Establish and monitor key performance metrics including adoption rates, attach rates, AOV, refill rates, and customer lifetime value
• Analyze product results, identify optimization opportunities, and iterate on strategies to improve product-market fit
• Partner with analytics, voice of customer and operations teams to build dashboards and reporting mechanisms that track product health
• Collaborate closely with our physicians, product, and R&D teams to influence roadmap priorities based on market insights, customer needs, and competitive landscape
• Work with marketing teams to ensure product stories are integrated across all channels—digital, content, email, social, and consumer touchpoints
• Partner with clinical operations to ensure our affiliated providers have the tools and information needed to confidently prescribe our products
• Work with operations to ensure launch readiness, inventory planning, and seamless customer experience
• Serve as the bridge between R&D and commercial teams, translating technical features into consumer benefits and market requirements into product specifications
• Educate the organization on product marketing best practices, frameworks, and processes
• Build scalable templates, playbooks, and tools that can be leveraged as the team and product portfolio grow
• Act as an internal advocate for the voice of the customer and data-driven decision making

Requirements:

• 5–7+ years of experience in product marketing roles (not just integrated marketing or adjacent fields) with demonstrated success launching and scaling consumer products
• Proven track record in direct-to-consumer and/or subscription-based business models
• Experience marketing physical products (not just digital or SaaS offerings)
• Highly comfortable with data, metrics, and performance analysis; able to quantify success and make data-informed decisions
• Experience designing and interpreting consumer research methodologies (segmentation, conjoint analysis, surveys, focus groups, usability testing, etc.)
• Strong business acumen with the ability to connect insights to commercial outcomes
• Entrepreneurial mindset with the ability to work independently, take initiative, and drive projects from concept to completion
• Comfortable operating in ambiguity and building processes where none exist
• Scrappy and resourceful—willing to roll up your sleeves and execute alongside strategizing
• Outstanding written and verbal communication skills with the ability to craft compelling narratives
• Proven ability to influence cross-functional partners and build alignment across teams
• Experience presenting to senior leadership and translating complex insights into clear recommendations
• Ability to work effectively with technical and R&D teams, translating between scientific/technical language and consumer-friendly messaging
• Healthcare, wellness, digital health, or consumer product experience (D2C/subscription expertise is prioritized over industry specifics)
• Familiarity with telemedicine, virtual care, or provider-enabled business models
• P&L responsibility or commercially oriented roles (pricing, unit economics, profitability analysis)
• Experience working in high-growth, fast-paced startup environments
• Understanding of healthcare regulatory considerations or marketing compliance
• Background in building or scaling product marketing functions at early-stage companies
• Experience collaborating with R&D or product development teams in regulated industries