Brand Marketing Manager

Photobucket is a pioneering digital photo hosting platform that is evolving to redefine how people connect through shared moments. The Brand Marketing Manager will be responsible for shaping the new brand's identity and campaigns, collaborating with leadership to ensure consistent brand messaging and visibility across various channels.

Responsibilities:

• Develop and evolve the brand strategy for the new brand
• Define brand positioning and narrative frameworks
• Ensure brand consistency across marketing, product, and communications
• Help establish the new brand as a distinct and compelling brand in the market
• Manage and maintain brand guidelines across visual, voice, and messaging systems
• Partner with design and creative teams to ensure consistent execution
• Oversee brand assets across marketing materials, website, and product experiences
• Develop and launch integrated brand campaigns that build awareness and excitement
• Collaborate with leadership and internal teams to produce brand content
• Develop strategies to strengthen emotional connection with target audiences
• Ensure campaigns reinforce long-term brand positioning and audience connection
• Work with internal teams and partners to shape how the new brand shows up in media, culture, and community conversations
• Collaborate with PR agencies, creators, and partners to generate earned media, cultural moments, and brand visibility
• Identify opportunities for the new brand to participate in relevant cultural conversations, trends, and communities
• Work closely with product, marketing, and leadership teams
• Support product launches and new feature announcements with strong brand narratives
• Ensure alignment between brand storytelling and customer experience
• Define and monitor brand health metrics (awareness, engagement, perception)
• Evaluate campaign effectiveness and optimize brand initiatives over time
• Provide updates on brand development and impact

Requirements:

• 7–10 years of experience in brand marketing and brand strategy
• Experience launching or growing emerging brands
• Strong understanding of brand positioning, storytelling, and audience psychology
• Track record of developing brand campaigns or storytelling initiatives that generated awareness and engagement
• Ability to translate business strategy into compelling brand narratives
• Excellent collaboration and communication skills
• Experience in consumer apps, social platforms, or digital products is a plus