Technical product Marketing Lead

Mentis Systems is building a new technical product marketing discipline within SAP Business Data Cloud, focusing on data practitioners. They are seeking an experienced external consultant to design and deliver a scalable, reusable technical product marketing toolkit that will enable the team to translate technical capabilities into clear value narratives and build consistent practitioner content.

Responsibilities:

• Define the Technical Product Marketing Framework
• Review and validate messaging architecture for data practitioner personas
• Review and validate narrative structures (problem → capability → architectural proof → value realization)

Requirements:

• Have you built reusable product marketing templates or frameworks before? Briefly describe what you created and for what type of company
• What experience do you have marketing data platforms or modern data architectures (e.g., lakehouse, AI-ready platforms, semantic layers)?
• Have you created marketing content or messaging specifically for data practitioners?
• Have you worked inside or consulted for large enterprise software companies? In what capacity?