Dropbox is looking for a visionary Senior Director of Product Marketing, Dash to lead the go-to-market strategy for our most ambitious bets on the future of work. This role involves defining the narrative and growth strategy for AI-powered knowledge discovery products, partnering with various teams to turn bold product vision into market reality.
Responsibilities:
- Define and evolve the end-to-end narrative for Dash and priority innovation initiatives, grounded in customer insight, market context, and business strategy
- Translate complex, AI-powered and multi-surface products into clear, compelling positioning and value propositions
- Ensure consistent storytelling across launches, lifecycle moments, sales enablement, brand, and communications
- Own the strategy and operating model for Dropbox’s most critical product releases
- Build scalable frameworks that drive alignment, accountability, and execution across Product, Marketing, Growth, Sales, and Support
- Define success metrics, adoption goals, and post-launch plans to raise rigor
- Establish scalable mechanisms to surface customer needs, motivations, and friction across segments and surfaces
- Synthesize insights from research, usage data, sales, and support to inform positioning, roadmap decisions, and lifecycle strategy
- Ensure customer insight meaningfully shapes product and go-to-market decisions
- Partner with Product and Design leadership to shape strategy, prioritization, and sequencing based on market opportunity and customer impact
- Bring competitive intelligence and market trends into roadmap and planning discussions
- Align messaging strategy to company-level goals, revenue priorities, and adoption targets
- Foster a culture of ownership, curiosity, and continuous improvement
- Serve as a senior thought partner to Product, Growth, Sales, and Marketing leadership
- Influence planning cycles, OKRs, and investment decisions through clear strategy and data-backed recommendations
- Help lead organizational change as Dropbox evolves its product portfolio and GTM approach
Requirements:
- 15+ years of experience in Product Marketing or related functions, including 4+ years in people management
- Proven success leading GTM strategy for complex, multi-surface products at scale
- Experience in B2B SaaS, productivity, collaboration, or adjacent platforms
- Strong understanding of positioning, launches, monetization, and lifecycle strategy across PLG and SLG models
- Demonstrated ability to build, coach, and scale high-performing teams
- Executive presence with the ability to influence senior Product, Design, and Business stakeholders
- Exceptional communication and storytelling skills
- Comfort operating in high-ambiguity, high-accountability environments
- Experience scaling AI-powered or platform products
- Track record of building scalable systems in multi-product organizations
- Experience partnering closely with Growth and Lifecycle Marketing teams