Sr Product Marketing Manager

Kaseya is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. As a Senior Lifecycle Product Marketing Manager, you will design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion across Kaseya's portfolio.

Responsibilities:

• Build and Optimize Customer Lifecycle Journeys
• Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear entry/exit criteria
• Develop segment-specific journeys aligned to MSP maturity, product footprint, and use cases
• Improve time-to-value through automated, guided adoption programs
• Drive Expansion and Net Revenue Retention
• Partner with Sales and Customer Success to deliver measurable, marketing-sourced expansion pipeline
• Create scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timing
• Influence multi-product attach, expansion ARR, and renewal readiness
• Reduce Churn by Reinforcing Customer Value
• Develop standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone products
• Build messaging frameworks that proactively reinforce value and risk mitigation
• Lead Lifecycle Insights, Signals, and Analytics
• Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers
• Translate insights into action through dashboards, alerts, and predictive signals in partnership with RevOps
• Identify friction points and partner with Product and PMM to prioritize improvements
• Strengthen Customer Advocacy and Proof
• Expand customer proof programs (reviews, case studies, testimonials, references) aligned to measurable MSP outcomes
• Partner with Brand, Comms, and Product Marketing to elevate customer stories across global channels
• Develop a strong understanding of MSP personas, product value drivers, and renewal dynamics within 90 days
• Document lifecycle journeys and identify early activation and adoption gaps within 90 days
• Launch initial value reinforcement assets in partnership with Renewals within 90 days
• Operationalize lifecycle triggers for at least one product line within 12 months
• Launch automated onboarding or adoption programs with measurable improvement in time-to-value within 12 months
• Demonstrate impact on expansion pipeline, NRR, churn reduction, and customer advocacy output within 12 months
• Establish lifecycle marketing as a core growth engine—not a communications function within 12 months

Requirements:

• 8+ years in lifecycle, retention, customer, or product marketing (preferably SaaS)
• Experience driving adoption, retention, or expansion through data-driven programs
• Ability to translate product and usage data into lifecycle insights and interventions
• Strong cross-functional partnership skills with Sales, CS, PMM, and RevOps
• Excellent copywriting skills and experience creating customer-facing, value-focused assets
• Familiarity with MSPs, IT operations, cybersecurity, or B2B infrastructure tools is a plus