Off-Premise Associate Customer Marketing Manager - National & Regional Accounts

Campari Group is a major player in the global branded spirits industry, and they are seeking an Associate Customer Marketing Manager to support the National Account Off-Premise team. This role involves managing operational, analytical, and program-related deliverables to ensure seamless execution of marketing plans for priority customers and brands.

Responsibilities:

• Partner with the Customer Marketing Manager (CMM) and NAOFF sales teams to adapt national plans for local execution
• Help develop and refine customer‑specific selling stories and update key selling tools to inform retailer pitch work
• Build strong working partnerships across Brand Marketing, Sales Leadership, and key customers; supporting consistent communication across teams
• Collaborate with the CMM to develop annual customer‑specific plans for key retailers
• Create quarterly programming decks summarizing recommended programming and rationale
• Lead development of Innovation and VAP decks for National Accounts and Regional Sales teams
• Help to translate annual marketing plans for distributors; align support with distributor goals
• Monitor market trends and provide proactive recommendations
• Support key Sales and Distributor meetings, including Quarterly Business Reviews
• Prepare internal Customer Marketing presentations for cross‑functional partners
• Manage vendor POs, ensuring timely invoicing and accrual accuracy
• Oversee submission of Legal partnership documents (NDAs, MSAs, SOWs, etc.)
• Contribute to smooth communication across Customer Marketing, Brand Marketing, National Accounts, and Field Sales
• Develop customer‑specific merchandising tools to support display execution across formats; optimize budgets and follow up with field teams for execution and documentation
• Coordinate sampling vendor partners and ensure POS readiness for demos
• Research and execute third‑party tie‑ins in partnership with the CMM
• Partner with the CMM, NAM, and Sales to ensure flawless execution of sold‑in programs
• Measure and evaluate program performance; share insights and recommendations with Marketing and Sales
• Collect Sales feedback on programming and POS to improve future planning
• Track agency budgets and provide input on annual SOWs and burn reports
• Share insights cross-functionally to support continuous improvement and future planning

Requirements:

• 3+ years in Customer/Trade Marketing, CPG/Bev Alc Brand Marketing, or Retail Media
• Experience in adjacent customer, trade, or commercial marketing roles will be considered, provided the candidate demonstrates strong off-premise or customer-focused marketing fundamentals
• Beverage alcohol experience required; spirits experience preferred
• Bachelor's degree in Business, Marketing, Communications, or related field
• Strong program development skills; ability to translate insights into action
• Experience managing agencies through planning and execution
• Understanding of basic budgeting principles
• Exceptional attention to detail
• Strong written and verbal communication skills
• Ability to prioritize effectively and manage multiple workstreams without compromising quality
• Strong planning and analytical capabilities
• Creative and solutions‑oriented problem solver
• Ability to work independently and collaboratively across teams
• Capable of managing multiple projects simultaneously
• Comfortable working within established tools and processes while identifying opportunities for improvement
• Ability to interpret data and identify actionable insights
• Regular interaction with stakeholders across time zones via video, phone, Teams, and email
• Excellent project management and multitasking skills
• Proficient in remote‑work tools: Teams, Zoom, Office Suite, etc
• This role requires comfort operating in a dynamic environment where priorities may shift and collaboration is essential
• Experience with syndicated data and key partners (Nielsen, Numerator, VIP) preferred
• Experience managing agencies, vendors, or distributors preferred