Manager, Partner Marketing

Syniti, part of Capgemini, is focused on tackling complex data challenges for large organizations. The Partner Marketing Manager will lead strategic co-marketing initiatives with SAP and other partners to drive pipeline growth and enhance market positioning.

Responsibilities:

• Develop clear and crisp positioning, joint messaging, and content that will drive go-to-market strategies
• Enable sales, customer success and partners by co-creating training, content, and tools to help market-facing personnel better understand and address buyer wants and needs
• Develop and execute joint marketing programs with SAP and other strategic partners
• Manage Marketing Development Funds (MDF) and Business Development Funds (BDF), including reimbursement processes and compliance with SAP guidelines
• Collaborate with field marketing teams to determine event sponsorships, manage budgets, and measure ROI
• Create and adapt partner-focused collateral (presentations, case studies, campaign assets) for joint initiatives
• Coordinate co-branded campaigns, webinars, and digital programs to drive pipeline
• Track and report on partner marketing performance, including ROI and attribution
• Identify new opportunities to drive demand and pipeline through partner-led initiatives
• Ensure compliance with partner branding and funding requirements

Requirements:

• 5+ years of experience in partner or alliance marketing, preferably in tech or consulting
• Strong understanding of SAP's ecosystem and partner programs
• Proven ability to manage MDF/BDF funding and reimbursement processes
• Experience creating marketing collateral and managing co-branded campaigns
• Excellent communication, negotiation, and project management skills
• Ability to work independently and collaborate across global teams