Senior Marketing Manager, Digital & Growth

IMA | Institute of Management Accountants is seeking a Senior Marketing Manager, Digital & Growth Marketing to own their digital marketing ecosystem. This role is responsible for driving measurable member and revenue growth through strategy and execution across various digital channels.

Responsibilities:

• Own IMA’s digital growth strategy and marketing ecosystem across social, paid media, email, and lifecycle marketing
• Develop integrated, multi-channel campaigns that drive member acquisition, engagement, and revenue growth
• Translate organizational goals into scalable digital programs with clear KPIs and measurable ROI
• Partner with Marketing, Membership, Product, and Sales/Partnerships teams to align campaigns to pipeline and revenue targets
• Define customer journey, nurture flows, and full lifecycle campaigns across IMA’s multiple audience segments
• Lead strategy and execution for paid digital campaigns across LinkedIn, Meta, and other relevant platforms
• Manage programmatic media agencies and external partners to ensure performance, efficiency, and accountability
• Oversee organic social strategy and execution to strengthen brand awareness and engagement
• Continuously test, optimize, and scale campaigns using A/B testing and performance insights
• Support Email Marketing Specialist for email marketing strategy and execution, including nurture campaigns, segmentation, and automation
• Manage HubSpot (or equivalent MAP) workflows, scoring, personalization, and lifecycle programs
• Develop full-funnel nurture journeys to convert prospects and increase member retention and upsell
• Ensure compliance with GDPR, CAN-SPAM, and email marketing best practices
• Partner closely with internal teams to align HubSpot, Salesforce, GA4, and reporting infrastructure
• Maintain campaign tracking, attribution models, and dashboards to measure performance and elevate insights
• Use tools such as Monday.com to manage workflows, timelines, and cross-functional coordination
• Improve processes, documentation, and scalability of the digital marketing engine
• Establish and monitor KPIs across acquisition, engagement, and conversion metrics
• Develop and execute regular reporting that clearly demonstrates performance and ROI across channels
• Leverage data to continuously optimize targeting, messaging, and channel mix
• Provide actionable insights and recommendations to leadership
• Manage and mentor a growing digital marketing team
• Foster accountability, collaboration, and continuous improvement
• Set priorities, coach performance, and support professional development
• Oversee agency and vendor relationships, scopes of work, and budgets

Requirements:

• Own IMA's digital growth strategy and marketing ecosystem across social, paid media, email, and lifecycle marketing
• Develop integrated, multi-channel campaigns that drive member acquisition, engagement, and revenue growth
• Translate organizational goals into scalable digital programs with clear KPIs and measurable ROI
• Partner with Marketing, Membership, Product, and Sales/Partnerships teams to align campaigns to pipeline and revenue targets
• Define customer journey, nurture flows, and full lifecycle campaigns across IMA's multiple audience segments
• Lead strategy and execution for paid digital campaigns across LinkedIn, Meta, and other relevant platforms
• Manage programmatic media agencies and external partners to ensure performance, efficiency, and accountability
• Oversee organic social strategy and execution to strengthen brand awareness and engagement
• Continuously test, optimize, and scale campaigns using A/B testing and performance insights
• Support Email Marketing Specialist for email marketing strategy and execution, including nurture campaigns, segmentation, and automation
• Manage HubSpot (or equivalent MAP) workflows, scoring, personalization, and lifecycle programs
• Develop full-funnel nurture journeys to convert prospects and increase member retention and upsell
• Ensure compliance with GDPR, CAN-SPAM, and email marketing best practices
• Partner closely with internal teams to align HubSpot, Salesforce, GA4, and reporting infrastructure
• Maintain campaign tracking, attribution models, and dashboards to measure performance and elevate insights
• Use tools such as Monday.com to manage workflows, timelines, and cross-functional coordination
• Improve processes, documentation, and scalability of the digital marketing engine
• Establish and monitor KPIs across acquisition, engagement, and conversion metrics
• Develop and execute regular reporting that clearly demonstrates performance and ROI across channels
• Leverage data to continuously optimize targeting, messaging, and channel mix
• Provide actionable insights and recommendations to leadership
• Manage and mentor a growing digital marketing team
• Foster accountability, collaboration, and continuous improvement
• Set priorities, coach performance, and support professional development
• Oversee agency and vendor relationships, scopes of work, and budgets
• Balances hands-on execution with strategic leadership, bringing a roll-up-your-sleeves mindset, strong ownership, and a collaborative, team-first approach
• Strong understanding of performance marketing and full-funnel digital strategy
• Expertise in paid social advertising (LinkedIn, Meta) and programmatic media management
• Experience leading team usage of and the ability to work directly in Salesforce, HubSpot, GA4, LinkedIn and Meta ad management
• Deep knowledge of email marketing, marketing automation, and lifecycle best practices
• Experience with HubSpot and Salesforce or similar CRM/MAP integrations
• Strong analytical mindset with the ability to translate data into action
• Excellent project management and organizational skills
• Ability to balance strategy with hands-on execution
• Comfortable working cross-functionally and influencing stakeholders
• Strong communication and coaching skills