Elastic is the Search AI Company that enables organizations to find answers in real time using their data at scale. The Principal Product Marketing Manager will act as a technical marketing lead for Jina AI, focusing on driving awareness and market penetration of key capabilities while crafting compelling messaging and content for developers.
Responsibilities:
- Act as a technical product marketing lead for the JIna AI, and take ownership of the strategy to drive awareness and market penetration of key capabilities
- Serve as an internal authority on the developer persona
- Craft compelling, technical and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars that resonate with developers)
- Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks.)
- Build and implement plans to reach and champion relationships with our developer and technology partner ecosystem
- Plan and implement product launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
- Build a positive partnership with peers in Product Management, Engineering and Community to effectively launch new features and products and engage with users
- Attend and present at Elastic events, third party trade shows and other events to help showcase our products to technical audiences
Requirements:
- 7-10 years of experience in product marketing in a technical environment
- Proven track record of effectively marketing technical products to developers or technical audiences
- Curiosity about the 'how' of technology to tell compelling stories about the 'why'
- Ability to work in a very cross functional role, with a highly distributed team
- Experience driving a GTM and crafting high quality assets
- Be a spokesperson for product capabilities and Elastic at large for internal and external audiences - including webinars, trainings, and analyst briefings
- Excellent spoken and written communication skills
- Direct experience with developers, and audiences that build applications
- Product marketing experience with technical AI, SaaS or infrastructure products preferred
- Experience crafting engaging content for developers, including blog posts, decks, videos, etc
- Comfortable marketing to technical leaders
- Familiarity with Elasticsearch, Elastic Platform or our solutions