LHH is seeking a strategic and execution-focused Product Marketing Manager to lead go-to-market strategy and product positioning. This role involves partnering with various teams to drive revenue initiatives and optimize product performance in a B2B distribution environment.
Responsibilities:
- Own end-to-end go-to-market strategy for new and existing products, from market research and positioning through launch and post-launch optimization
- Develop clear product positioning, value propositions, and messaging tailored to B2B customers, distributors, and channel partners
- Partner with Product Management to influence roadmap decisions based on customer insights, competitive analysis, and market trends
- Lead product launch planning, including timelines, internal enablement, and external communications
- Collaborate with Distribution, Sales, and Merchandising teams to ensure product assortments, pricing strategies, and promotional plans align with market demand
- Support distributor and channel partner programs with sales tools, training materials, and product education
- Analyze sell-through, margin, and performance data to optimize merchandising strategies and product mix
- Partner with Digital Marketing teams to drive demand through PPC, SEO, and paid media strategies aligned to product priorities
- Optimize product content for e-commerce and digital platforms, including product pages, category pages, and technical SEO
- Monitor digital performance metrics (traffic, conversion, CAC, ROI) and refine campaigns based on insights and results
- Create and maintain sales enablement materials including pitch decks, product guides, competitive battlecards, and FAQs
- Train internal sales and customer-facing teams on product features, benefits, and differentiation
- Serve as the central connector between Product, Marketing, Sales, Operations, and E-commerce teams
- Conduct ongoing market, customer, and competitive research to identify opportunities and risks
- Gather voice-of-customer insights through sales feedback, customer interactions, and performance data
- Translate insights into actionable recommendations for product improvements and marketing strategies
Requirements:
- Bachelor's degree in Marketing, Business, Product Management, or a related field
- 5+ years of experience in Product Marketing, Product Management, or a closely related role
- Proven experience in B2B environments, ideally within distribution, manufacturing, wholesale, or multi-channel organizations
- Hands-on experience with merchandising strategy, pricing, and product lifecycle management
- Strong understanding of PPC, SEO, and digital demand generation in support of product growth
- Demonstrated ability to collaborate cross-functionally and influence without direct authority
- Strong analytical skills with experience using data to guide decisions
- Experience supporting e-commerce or omnichannel sales models
- Familiarity with CRM, marketing automation, and analytics tools