Product Marketing Manager

LHH is seeking a strategic and execution-focused Product Marketing Manager to lead go-to-market strategy and product positioning. This role involves partnering with various teams to drive revenue initiatives and optimize product performance in a B2B distribution environment.

Responsibilities:

• Own end-to-end go-to-market strategy for new and existing products, from market research and positioning through launch and post-launch optimization
• Develop clear product positioning, value propositions, and messaging tailored to B2B customers, distributors, and channel partners
• Partner with Product Management to influence roadmap decisions based on customer insights, competitive analysis, and market trends
• Lead product launch planning, including timelines, internal enablement, and external communications
• Collaborate with Distribution, Sales, and Merchandising teams to ensure product assortments, pricing strategies, and promotional plans align with market demand
• Support distributor and channel partner programs with sales tools, training materials, and product education
• Analyze sell-through, margin, and performance data to optimize merchandising strategies and product mix
• Partner with Digital Marketing teams to drive demand through PPC, SEO, and paid media strategies aligned to product priorities
• Optimize product content for e-commerce and digital platforms, including product pages, category pages, and technical SEO
• Monitor digital performance metrics (traffic, conversion, CAC, ROI) and refine campaigns based on insights and results
• Create and maintain sales enablement materials including pitch decks, product guides, competitive battlecards, and FAQs
• Train internal sales and customer-facing teams on product features, benefits, and differentiation
• Serve as the central connector between Product, Marketing, Sales, Operations, and E-commerce teams
• Conduct ongoing market, customer, and competitive research to identify opportunities and risks
• Gather voice-of-customer insights through sales feedback, customer interactions, and performance data
• Translate insights into actionable recommendations for product improvements and marketing strategies

Requirements:

• Bachelor's degree in Marketing, Business, Product Management, or a related field
• 5+ years of experience in Product Marketing, Product Management, or a closely related role
• Proven experience in B2B environments, ideally within distribution, manufacturing, wholesale, or multi-channel organizations
• Hands-on experience with merchandising strategy, pricing, and product lifecycle management
• Strong understanding of PPC, SEO, and digital demand generation in support of product growth
• Demonstrated ability to collaborate cross-functionally and influence without direct authority
• Strong analytical skills with experience using data to guide decisions
• Experience supporting e-commerce or omnichannel sales models
• Familiarity with CRM, marketing automation, and analytics tools