Senior Manager Product Marketing

Axway is a pioneer in enterprise integration, empowering organizations to achieve digital transformation. They are seeking a Senior Manager of Product Marketing for the Amplify Platform to drive go-to-market strategies, develop messaging frameworks, and enable sales teams to articulate the value of integration solutions.

Responsibilities:

• Support the definition and execution of the Amplify go-to-market strategy across API management, integration, and AI Gateway capabilities
• Contribute to product launches and release readiness, covering integration use cases such as application connectivity, hybrid architectures, legacy modernization, and partner onboarding
• Ensure consistent positioning of Amplify as a unified integration and governance platform rather than a collection of point solutions
• Develop and maintain Amplify messaging frameworks that clearly articulate the value of integration alongside APIs and AI
• Create content covering integration-driven use cases, including hybrid integration, cloud migration, data orchestration, and regulated data flows
• Own the execution of product marketing assets such as white papers, solution briefs, use cases, value decks, blogs, and campaign content
• Adapt messaging by region, person, and industry with a strong focus on integration maturity and customer context
• Build enablement tools that help sales and partners explain Amplify’s integration value in practical business terms
• Develop pitch materials and FAQs addressing common integration challenges such as complexity, cost, governance, and scalability
• Support training sessions to strengthen field confidence around integration positioning and competitive differentiation
• Support analyst briefings and evaluations with clear narratives around integration, multi-pattern platforms, and AI readiness
• Contribute to Gartner, Forrester, and IDC engagements with a focus on how Amplify bridges API management and integration
• Track analyst and peer feedback on integration capabilities and feed insights back into messaging and positioning
• Support the creation of customer stories and case studies highlighting real-world integration challenges and outcomes
• Work with Field Marketing and Events teams to bring API / integration use cases to life through webinars, events, and campaigns
• Ensure integration success stories are embedded into the broader Amplify platform narrative
• Monitor trends in integration platforms, hybrid integration, iPaaS convergence, and AI-driven orchestration
• Track competitors across both API, integration, and AI Gateway markets, including MuleSoft, Boomi, Kong, Apigee, Gravitee, WSO2 and all other key players in the market
• Provide structured insights to support positioning decisions and roadmap discussions

Requirements:

• Minimum 5 years of experience in product marketing within enterprise software or SaaS
• Proven ability to position integration platforms or complex technical solutions in clear business language
• Strong experience in go-to-market execution, sales enablement, and cross-functional collaboration
• Exposure to analyst relations and market evaluations is highly valued
• Strong writing and storytelling skills with the ability to simplify integration and platform concepts
• Master's degree in Marketing, Business, or related field
• Understanding of integration technologies, APIs, or iPaaS platforms is a strong advantage