Product Marketing Director, Platform

Workiva is the leading AI-powered platform for the modern CFO designed to fix the complexities of data management. The Product Marketing Director, Platform will own and drive the company’s platform positioning and messaging, focusing on engaging the Office of the CFO and shaping Workiva’s market position as a differentiated platform for confident decision-making.

Responsibilities:

• Define and evolve platform-level positioning and messaging, ensuring consistency across our brand and solution areas while clearly articulating Workiva’s differentiated value
• Lead platform storytelling for flagship moments, including the Workiva Amplify product keynote and other executive-level presentations
• Lead the creation and evolution of Workiva’s corporate pitch deck and enable the global sales organization to articulate Workiva’s differentiating value proposition
• Partner on Workiva’s quarterly marketing moments program, aligning major product launches with high-visibility marketing events to amplify impact, accelerate awareness, and create meaningful market moments
• Drive thought leadership through content, messaging, and speaking opportunities and partner with Demand Generation to support large, integrated campaigns that drive platform awareness for the company
• Measure and optimize the efficacy of our platform messaging in-market
• Meet with customers, analysts, and partners to define and validate key value pillars
• Present to executive leadership with insights, recommendations, and updates that support platform growth and strategic priorities

Requirements:

• Bachelor's degree in Marketing or a related field
• 10+ years of experience in product marketing or closely related roles (e.g., product management, corporate marketing, industry marketing, or sales)
• B2B SaaS product marketing experience, particularly in platform, data, AI, or enterprise software
• Exceptional communication and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives
• Experience supporting platform or portfolio-level GTM strategies (vs. single solutions)
• Strong understanding of enterprise buyer personas (e.g., CFO, CIO, CISO) and complex buying motions
• Proven success collaborating with cross-functional leadership across Product, Sales, Marketing, Enablement, RevOps, and Customer Success
• Strong analytical skills, with experience using pipeline, bookings, and performance data to guide GTM decisions
• MBA preferred