Key skills
Product MarketingClinical DiagnosticsInfectious Disease DiagnosticsMarket ResearchSales TrainingLifecycle ManagementCross-department CollaborationStrategic PlanningBudgetingCommunicationSales
About this role
Pattern Bioscience is addressing antibiotic resistance through innovative technology. The Director of Product Marketing will lead product marketing efforts, including product launches and lifecycle management, while driving market growth and customer satisfaction.
Responsibilities:
- Own the launch of Pattern’s Pneumonia ID/AST solution, including positioning, messaging, sales training and tools, pricing and other launch related deliverables
- Support the sales organization and customers by providing technical information about products, technology, or other issues requiring marketing input or assistance
- Serve as the company expert with respect to disease state, standard of care, clinical and economic data, competition, and market access. Ensure routine and real-time communication of updates to the field, senior management and customer support organizations
- Cultivate and maintain relationships with KOLs, corporate partners and VIP customers that will drive platform adoption and endorsements
- Responsible for lifecycle management for product lines including tracking success and managing resolution of issues
- Lead the development of the marketing department and manage direct reports
- Support the product development organization by representing the voice of the customer throughout the entire life cycle of the system
- Create strategic and tactical marketing plans to drive growth for existing and new lines of business
- Perform market research and gather customer feedback in order to define, prioritize and develop corresponding justifications for market requirements of new products
- Manage the assigned marketing budget to ensure spending is gated appropriately and budget is not exceeded
- Contribute to the company strategic planning and annual planning/budgeting process
Requirements:
- Bachelor's degree in Science, Microbiology or related field required
- Minimum of 8 years of experience in commercial roles in clinical diagnostics required
- Thorough knowledge of US Hospital Diagnostic Lab customer profile and purchasing process
- MBA or advanced technical degree (MS, PhD) preferred
- Experience in infectious disease diagnostics and launching new, innovative products highly preferred
- Experience with US market access, clinical outcome and economic business case marketing is a plus
- Experience in and comfort with pre-revenue startups is a plus