Technical Marketing Initiative Manager

Keysight Technologies is a leader in technology innovation, providing solutions across various markets including communications and aerospace. The Technical Marketing Initiative Manager will plan and execute marketing strategies for the HSD and AI markets, focusing on campaign management and market analysis.

Responsibilities:

• Develop and implement marketing strategies and campaigns for HSD/ AI market growth
• Analyze market trends and competitor activities to identify opportunities
• Collaborate with cross-functional teams to ensure cohesive marketing efforts
• Manage budgets and allocate resources effectively
• Monitor and report on the performance of marketing initiatives
• Optimize campaigns based on data-driven insights
• Maintain strong relationships with external partners and stakeholders
• Ensure brand consistency across all marketing channels
• Drive trade shows, seminars, and webinars from a strategic and technical point of view, from obtaining a budget to execution
• Create messaging, decide the right content (presentations, demos, or both), and develop promotion and follow-up plans
• Responsible for USA and Canada for the HSD/ AI segment
• The candidate should be based in the mainland USA and needs to travel for the events

Requirements:

• Bachelor's degree in electrical/Electronics/ Computer Science, preferably with additional qualification in Marketing
• Minimum of 7 years of experience in technical marketing and campaign management for high-speed digital hardware and/or software products
• Proven experience in managing marketing campaigns and initiatives
• Strong analytical skills and ability to interpret data
• Excellent communication and interpersonal skills
• Proficiency in marketing software and tools
• Creative thinking and problem-solving abilities
• Ability to work independently and as part of a team