Manhattan Associates powers the world’s most innovative supply chains and omnichannel commerce solutions. They are seeking a visionary Senior Product Marketing Manager to drive the messaging, positioning, and go-to-market strategy for the Manhattan Active Platform, focusing on translating technical capabilities into business benefits and developing compelling narratives.
Responsibilities:
- Evolve the core messaging for Manhattan Active Platform, emphasizing its differentiated architecture, openness and continuous innovation
- Craft differentiated positioning for platform tools, showcasing how developers and customers can extend, integrate, and innovate with Manhattan’s technology
- Translate complex technical concepts into clear, value-based stories that resonate with executives, business leaders, and technical audiences
- Partner with Product Management and Programs to define launch plans for new platform capabilities and developer tools
- Build go-to-market strategies that amplify platform differentiation across industries and verticals
- Develop enablement materials for Sales, Customer Success, and Partners that include messaging frameworks, pitch decks, FAQs, and value calculators
- Create authoritative content that highlights Manhattan’s leadership in cloud-native architecture, composability and AI-driven automation
- Partner with corporate communications and digital marketing to develop blogs, white papers, webinars, and keynote materials
- Act as a subject matter expert and spokesperson in internal briefings, analyst relations, and customer-facing events
- Collaborate closely with Partner and Sales teams to ensure unified messaging across the Manhattan portfolio
- Partner with R&D, Professional Services and Customer Services to amplify Manhattan ProActive and Agent Foundry adoption through campaigns, developer stories, and showcase demos
- Support analyst relations and press briefings with strong, data-driven narratives about Manhattan’s technology leadership
- Interacts internally and externally with executive level management
- Influences decision makers internally and externally
Requirements:
- 7+ years of B2B or SaaS product marketing experience
- at least 3 years on cloud platform, developer, or technology marketing
- Deep understanding of cloud-native architectures, APIs, microservices, and modern enterprise technology stack
- Innovative thinker, with a track record for translating strategic thinking into action plans and output
- Exceptional written, oral, and executive presentation skills
- Proven success managing cross-functional go-to-market initiatives from strategy through execution
- Experience supporting enterprise software sales teams with positioning, competitive intelligence, and enablement assets
- Background in supply chain, retail, or commerce technology industries
- Experience marketing to technical audiences (developers, architects, CTOs)
- Bachelor's degree in Marketing, Business, or Computer Science; MBA or advanced technical degree preferred
- Familiarity with AI platforms, integration ecosystems, or developer communities a plus