Global Crypto Partner Marketing Manager

Kforce Inc is seeking a Global Crypto Partner Marketing Manager who will work directly with strategic crypto partners to develop joint marketing plans and execute co-marketing campaigns. This inaugural role offers the opportunity to shape the crypto partner marketing strategy and requires collaboration with various teams to drive customer acquisition and activation.

Responsibilities:

• Partner closely with the Crypto Partnerships team, Product Marketing, and Product to gather inputs and align on strategies that support mutually beneficial opportunities
• Define annual joint marketing strategies, objectives, and success metrics for a portfolio of strategic crypto partners
• Develop aligned messaging and produce bespoke co-marketing campaigns and activations with your portfolio of partners
• Execute co-marketing initiatives (e.g., joint email campaigns, co-branded webinars, etc.) to drive new user acquisition, increase product upsell, and generate sales pipeline with and through partners
• Integrate partners into campaigns by collaborating with cross-functional marketing teams such as Campaigns, Product Marketing, Regional Marketing, and Demand Generation
• Define scaling mechanisms to provide marketing resources and enablement that support a scaled partner motion
• Manage marketing budgets with each partner to drive ROI
• Track and evaluate the performance of co-marketing activities

Requirements:

• 5+ years of relevant B2B marketing experience that can span marketing, product marketing, or partner marketing
• 4-5+ years of product marketing or go-to-market experience
• Experience working closely with go-to-market partners to build joint marketing plans and execute marketing programs and campaigns that drive mutually beneficial KPIs and new customer acquisition and pipeline generation outcomes
• Experience shaping joint messaging and creating content with partners
• Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
• Deep understanding of the user journey through a partner distribution channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue
• Strong execution skills and ability to collaborate with stakeholders and drive deliverables
• Strong skills in building relationships with existing and new partners to align plans, drive clarity, and ensure effective communication of progress
• High agency and adaptability, thriving in a fast-paced environment with the ability to handle ambiguity and work autonomously
• Big picture thinking and meticulous attention to detail-you're able to quickly understand overall business objectives, build a well-aligned marketing strategy and drive yourself and your cross-functional partners towards execution
• Excellent written and verbal communication skills
• Experience working with payments, cryptocurrency, financial technology, or financial services preferred
• Background in SAAS, FinTech is preferred (Crypto, Payments experience would be strongly preferred)
• Experience supporting a global market and global partners
• Experience with Partner Marketing and Product Marketing are strongly preferred
• Experience developing bespoke partner marketing plans vs large well-built-out strategies