SME Marketing Manager with AI

YOTTA SYSTEMS INC. is seeking a Marketing Subject Matter Expert (SME) with strong domain knowledge and analytical skills to enhance AI models for marketing. This role involves collaborating with data scientists and engineers to ensure AI systems accurately reflect marketing strategies and workflows, while also providing domain expertise during model training and evaluation.

Responsibilities:

• Provide domain expertise during model training, ensuring AI systems understand marketing terminology, logic, and workflows
• Label, curate, and validate datasets containing marketing materials (ad copy, campaign briefs, KPIs, customer segments, etc.)
• Design realistic scenarios and data prompts representing different marketing contexts (e.g., brand launches, A/B testing, multichannel campaigns)
• Translate end-to-end marketing workflows (e.g., campaign planning → execution → measurement → optimization) into structured training data for AI learning
• Identify decision points, metrics, and dependencies in marketing operations that AI systems must recognize
• Collaborate with ML engineers to represent these workflows in AI-friendly formats (taxonomies, knowledge graphs, or structured datasets)
• Review AI-generated outputs for marketing relevance, creativity, tone, and compliance
• Provide structured feedback and improvement strategies to improve model understanding and response quality
• Develop and refine evaluation criteria (e.g., campaign effectiveness, audience relevance, brand consistency)
• Partner with product teams to define AI-driven marketing use cases (campaign recommendations, content personalization, audience segmentation, performance prediction)
• Bring a creative problem-solving mindset to identify opportunities where AI can improve marketing efficiency and decision-making
• Stay current with evolving marketing technologies, data platforms, and generative AI tools to inform model enhancement

Requirements:

• Bachelor's or Master's degree in Marketing, Business, Communications, or related field
• 7–12 years of hands-on experience in marketing, with exposure to: Campaign strategy and execution (digital, social, performance, and/or brand marketing), Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.), Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.), Customer segmentation, journey mapping, and content strategy, Media planning, A/B testing, and ROI optimization, Seo research using AI/ML methodology to get the best output
• Proven ability to translate real-world marketing problems into structured data or process documentation
• Excellent communication and documentation skills—able to articulate domain logic clearly to technical teams
• Experience collaborating cross-functionally with data science, product, or engineering teams