Sales Development Representative (Inbound) - East Coast

Workyard is a fast-growing startup transforming workforce management for construction. The Sales Development Representative will be the first point of contact for prospective customers and will engage leads, understand their needs, and qualify them for the Account Executive team.

Responsibilities:

• Engage with inbound leads across channels (trial signups, demo requests, phone calls, website chats, etc.)
• Hit and exceed your weekly and monthly targets for qualified meetings, activity levels, and lead response times
• Conduct thoughtful discovery conversations to qualify prospects for sales demos
• Schedule meetings for Account Executives and ensure a seamless handoff
• Manage your pipeline of leads, keeping activity and opportunity notes updated in Salesforce
• Execute outbound campaigns to supplement inbound leads using Outreach and Dialpad
• Collaborate closely with AEs and Sales leadership to give feedback on lead quality and buyer insights
• Use data to prioritize outreach and tailor your messaging to decision-makers in construction businesses
• Help iterate on outbound sequences and messaging based on what’s working in real conversations

Requirements:

• Engage with inbound leads across channels (trial signups, demo requests, phone calls, website chats, etc.)
• Hit and exceed your weekly and monthly targets for qualified meetings, activity levels, and lead response times
• Conduct thoughtful discovery conversations to qualify prospects for sales demos
• Schedule meetings for Account Executives and ensure a seamless handoff
• Manage your pipeline of leads, keeping activity and opportunity notes updated in Salesforce
• Execute outbound campaigns to supplement inbound leads using Outreach and Dialpad
• Collaborate closely with AEs and Sales leadership to give feedback on lead quality and buyer insights
• Use data to prioritize outreach and tailor your messaging to decision-makers in construction businesses
• Help iterate on outbound sequences and messaging based on what's working in real conversations
• Consistently hit quota on qualified meetings passed to AEs
• Maintain fast response times and high connection rates via phone, email, and SMS
• Demonstrate strong call discipline and follow-up hygiene in Salesforce
• Build repeatable, scalable outreach workflows using Workyard's SDR playbook
• Contribute to a positive, high-performance team culture through collaboration and curiosity
• Curious and customer-focused: You ask great questions and want to understand the customer's needs
• Self-motivated and disciplined: constantly pushing yourself to learn and be productive
• Comfortable on the phone: You don't hesitate to dial and know that great conversations start with a cold call
• Coachable: You seek feedback and are excited to learn and improve every day
• Organized and detail-oriented: You manage your tasks and tools with precision
• Resilient: You bounce back quickly from “no's” and see every interaction as a chance to learn
• Hungry to grow: Whether you're just breaking into SaaS or have prior exposure, you want to invest in yourself and build a long-term sales career
• Experience in a sales or customer-facing role (SDR, retail, customer service, etc.)
• Experience with Salesforce, Outreach, or similar sales tools is a plus
• Background in or familiarity with the construction industry is a bonus